The incoming year offers another chance for ecommerce owners to maximize the internet for their business. By creating consumer-friendly websites, ecommerce site owners can easily gain more clients and increase their business’s sales while making each customer’s shopping experience an unforgettable one.
1. A faster website will bring consumers to your ecommerce store faster. Use free website performance diagnosis tools online to find out how fast your website operates. Speed up your website by optimizing your site for faster page loads.
2. Change website headers to answer these three basic questions: Where am I? What can I do here? Why should I stay? By keeping in mind that all site pages are potential “landing pages”, it is important to find ways to make customers linger and explore your ecommerce store.
3. Remember UVP = Unique Value Proposition. The UVP is very important as it answers the question “Why should I buy from you rather than one of your competitors?” This helps you decide how to enhance your webpage, products, and services in order to attract customers away from competitors.
4. Not everything your competitor does and has done will automatically work for you. Test web features before fully implementing them on your website to avoid mishaps that consumers will find discouraging and disappointing.
5. Peer reviews are one of the most influential factors customers look into before purchasing a product or service.6. Avoid “sticker shock” by informing online shoppers of tax and shipping charges in advance before checking out final purchases. Additionally, allow shoppers to copy shipping addresses to billing addresses when checking out.
7. Conversion rates aren’t the only metric you should track. Micro-conversions such as repeat visit rate, email sign-ups, and link visitor recency should also be measured.
These are just a few tips you could incorporate into your ecommerce store. The key is to think a like a consumer to know what changes should be done to make each client’s shopping a friendly and unique experience, encouraging them to come back and make repeat business.
