Writing SEO content is a challenge, especially for non-writers. Even experienced SEO content producers have difficult times writing creatively without sacrificing search engine optimization techniques. While the easiest thing to remember when it comes to producing SEO content is to write about fresh and relevant topics and infusing the appropriate keyowrds wihout sounding redundant and annoying, this is definitely easier said than done.
Here are easy tips that SEO content producers can try to infuse when writing content for search engine optimization purposes:
1. Simplicity and shortness of an SEO content can easily attract readers. Simple SEO content means having an introduction, a body, and a summary. Most articles written for SEO content such as blog posts and press releases often range in the 300-500 word count. However, for web pages, there are processes involved that determine how many words are appropriate for certain pages such as the “About Us”, “Products”, and “Contact Us” sections.
2. The credibility of an article or any type of SEO content is also dependent on the links and sources that come with the copy. If possible, use credible sources, preferably those recognized as authorities in various niches and link to them as recognition. They may end up returning the link to the article created. Additionally, stay away from providing spam sites as outbound links. Link building can be done without producing spam links to outside sources.
3. Keywords should be placed appropriately and accordingly. Never practice keyword stuffing to avoid being penalized by Google and other major search engines. The best areas to place keywords in an article are in the introduction and summary. Sections can be titled using the keywords as well but do not use it too much that it seems redundant in the end.
4. Readers should be the first priority when producing SEO content for websites. Whether the article to be written is a blog post, a press release, or an SEO webpage, the first audience should be the readers. Be creative, original, and innovative to attract readers to the website. Search engine crawlers will index the site if keywords and webpages are found relevant by search engine users.
Ranking takes time and in the search engine optimization world, it doesn’t happen overnight. The various internet marketing strategies available should be used in conjunction with SEO content writing, not in lieu of. With the appropriate methods used, being on the first pages of Google, Yahooo! or Bing won’t be far from now.
