As the old saying goes, a picture paints a thousand words. With videos becoming an online sensation, perhaps it won’t be a thousand words being painted, but millions.
To prove the growth of online videos, comScore reports that 172 million US Internet users viewed videos online, averaging 14.9 hours per viewer in the month of April alone. Each month, the number of the video viewing audience increases.
What does this mean for ecommerce? Simple. An ecommerce video on your ecommerce website will boost ratings, traffic, and eventually, customers. In fact, it may be the missing ingredient to skyrocketing sales and conversions. In effect, when traffic increases in your ecommerce site, it automatically improves your business’ overall SEO health.
Below are a few tips on getting started with ecommerce videos how to make these videos the driving force of your sales:
1. If budget is a main concern, you may go the DIY route. All you need is a simple video camera and an editing software. As computers are equipped with user-friendly editing tools, technical experience is no longer necessary, but just a good eye and discerning taste.
2. Decide if your ecommerce video will require the use of a talent talking about your product if it just a collation of pictures accompanied by music and a voice over. This is a chance to showcase your creativity.
3. Keep your ecommerce videos short. No one wants to watch an epic documentary on why your products or services are incredibly amazing. A two-minute video is already considered long.
4. Engage your customers with a product demonstration, not a presentation of your product’s features. Customers want to see what’s in it for them and how it will be useful in their lives.
5. Be sure to include product close-ups taken at the best angle and the best lighting. Your ecommerce video should be flashy and enticing, making every product look fantastic.
6. Imbed these ecommerce videos in your ecommerce website. Take advantage of distribution outlets such as YouTube or social media sites such as Facebook. Make a catchy yet keyword-rich headline. Do not forget to include tags containing relevant keywords, for a little bit of search engine optimization strategy.
Take advantage of the ecommerce video revolution and witness how it can revolutionize your sales.