Professional writing is very crucial in website building. Ecommerce website designers should integrate copywriting services to create beautifully-crafted words that are carefully executed, equipped with relevant keywords that are incorporated in such a way that a webpage is not stuffed repetitively causing search engines to penalize these sites. Content is crucial in the search engine optimization because having good content will increase a page’s rank in a major search engine’s results. With the right balance of usability and searchability, here are effective SEO-friendly tips to create successful content copy writing from ecommerce website designers.
2. Scanable Line Paragraphs – For ecommerce website designers, scanable line paragraphs increases a webpage’s usability because it allows readers to easily scan or skim through a page’s content. This is easily achieved by having around 3-4 paragraphs consisting of 2-3 sentences each with a maximum of 5 lines for each paragraph. This is also consistent with a page’s 250-word minimum content. Through scanable line paragraphs, readers have a higher chance of consuming the content.
3. Headers – Headers are useful for ecommerce website designers because it keeps a user engaged despite having multiple products featured on one page but still keeping with the 250-word minimum content. Structuring content by creating sections helps a user read content easily while providing visual cues to attract a reader’s eye through content. In terms of SEO functionality, headers that contain keywords help search engines know what your content is about.
4. Keyword Density – Keyword density is a formula that defines how often a keyword should appear on a page. It factors in the total numbers of words and the accepted keyword density ranges from 2%-5%. It also helps in creating more useful and valuable content as it helps preventing spam and non-robotic information. An additional tip is to place keywords in the header tags to optimize keyword density without making the actual copy sound unnatural.
5. Bullet lists – Bullet lists may be scanable but search engines consider them “broken content”, which means that content is not ranked as important as other page copies. To go around with this, use bullet lists at the top of the page to serve as an outline of what the page contains, guiding the readers on what to expect. Another tip is to place bullet lists further down in the content as long as it is preceded by valuable content.
The most important tip for ecommerce website designers when it comes to producing rich content is to make sure it is engaging, SEO-friendly, and user-friendly. The goal of any copy is to create backlinks, go viral, and increase a page’s rankings in search engine results. Think of the user first before the search bots, but the right mix should increase usability and optimize SEO content.
SOURCE
