Ever notice what makes ecommerce stores successful? Whether you have a big, small, or local ecommerce store, there are certain key features that you should have in your web design to make it attractive and hassle-free for visitors. These features are critical if you want to increase conversion rates and lower cart abandonment at the same time. Here are some of the essential features you should have in your ecommerce store to achieve an increase in online sales.
1. Product navigation – A hassle-free and easy-to-use navigation site is important to any website, more so if you have an ecommerce store. A website’s navigation system should be designed with the visitors in mind. Users should be able to shop with ease, browsing through different product categories in a hassle-free manner – quickly and effortlessly. Well-organized categories, robust navigation menus, fly-out menus and drop-down menus are some of the best means to display products in your inventory without causing too much digital space and giving shoppers a great shopping experience.
2. Search boxes – Some ecommerce website designers prefer to feature search boxes in ecommerce stores while some believe that they are not needed. This is not true. When developing ecommerce stores, search boxes are crucial because it helps users locate the products they want easily. Especially for those who have specific products in mind, search boxes save time in browsing through unnecessary items in a store’s inventory. Search boxes are often found high up in the layout to encourage the user to search the site and save them time.
3. Shopping cart – Often the first thing to appear upon checkout, all ecommerce stores should have shopping carts. Shopping carts are a must because they display the products that a user decides to purchase which is basically a summary of what users are buying. The most important elements of a shopping cart are the product name, description, price, total cost, and quantity box. Some ecommerce stores also display shipping information.
There are certainly other features that make ecommerce stores, big and small, effective. Our next post will conclude on this two-part series and discuss how featured products, product view filtering and storing, and product images affect and entice visitors to shop from your ecommerce store.
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