In yet another resounding proof of its social media marketing dominance, Palo, Alto, California-based Facebook claims 31.2% of the display ad market, according to an article by Zak Stambor for the Internet Retailer.
According to the news report, of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first quarter of the year, Facebook topped the list with 346.46 billion impressions which is a 96.5% increase from its 176.31 billion impressions in the same period last year. This data was reported by the web measurement firm comScore Inc.
Following Facebook, but definitely not closely, are Yahoo Inc. sites with 112.51 billion impressions, next is Microsoft Corp with 53.59 billion, followed by AOL Inc with 33.45 billion and finally, Google Inc. sites with 27.99 billion impressions.
In the same news report, comScore executive vice president Jeff Hacket commented on the promising future of online display advertising which he called “thriving.” He added, “We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become.” The comScore executive also pointed out that there is more than just the numbers, it is the quality of the advertising experience that helps brands cultivate long-term equity.
The article also noted that telecommunications giant AT&T was the leading online display advertiser during the same quarter followed by Experian Interactive and Scottrade Inc.
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