If you’ve recently logged in to your company Facebook page, you’ve probably noticed a message up top to preview the up-and-coming, revamped design of Facebook pages. Facebook has already started rolling out the new design, and pretty soon the option to preview it will become the mandate to have it. Instead of dreading the changes to come, anticipate and embrace them so they don’t distract from your social media marketing efforts. In a nut shell, Facebook pages will look and operate more like profiles. Here are key changes that you should become fluent with:
Photos
Like the profile update initiated last November, pages will now have 5 recently tagged/uploaded photos across the top. However, fans can’t tag your page in photos or post photos on your page; only photos that you tag/post on your page will appear across the top.
Here’s how you can leverage this new feature: Analyze your media insights. If your fans enjoy consuming photo media, this new feature will make it easy for fans to see and keep up-to-date with recent page photos. On the other hand, if photos aren’t relevant to your business, upload 5 key photos so as not to leave it blank and unsightly.
News Feed for Pages
Pages will now have their own news feed of stories from other pages that they they’ve liked. This will be key in keeping up-to-date within relevant social niches.
Transparency & Personalization
Another big feature of the new upgrade is the option to reveal who the page admin(s) is, which are hidden in the current version. One of the pillars of social media is transparency; social media consumers are more likely to interact with a company or brand if they know the person behind the logo. Pages can now promote admins under the new field ‘Page Owners,’ which appear on the lefthand side. And admins will now be able to post on the page with their profile, again, for added transparency and personalized interaction.
Post to other Pages
Here’s probably the biggest feature to the Facebook Pages’ redesign—the ability to post to other parts of Facebook as the page, which is unavailable in the current version. Not only will you be able to post to other pages as the page, you’ll also be able to post as the page to other profiles granted that these profiles are public.
The added value of this is instead of being confined to your page to interact with fans, you can met your fans outside your page. In a sense, your page can serve as an internet spokesperson for your business.
As amazing as this new feature is, here is, however, something you’ll have to watch out for: Competitors posting their brand to your fans. You’ll need to be more vigilant monitoring posts, which leads us to our next new feature…
Email Notification
Why didn’t they think of this before? While simple in scope, this new feature will be tremendous help staying engaged with page activity such as posts and comments. You’ll never feel the guilt of realizing posts having gone unnoticed from loyal fans. This new feature will also be an excellent safeguard monitoring posts from competitors encroaching on your fans, and your brand.
Written By: Jaszver Bauzon
