There have been rumors online that an internal memo from Facebook reveals its plan to restructure its main feed around video content. This means that Facebook’s main feed will primarily show Reels and stories.
According to the news, the memo reveals that Facebook plans to turn its main feed into a discovery engine for video content. This internal memo was sent to their employees, but The Verge was able to get a copy of this memo and published it online.
While the memo was recently revealed, the first one was sent way back on April 27. This means that Facebook has probably been executing this plan for a month and a half now.
Facebook Top Three Priorities
The memo emphasizes Facebook’s plan to enhance its content discoverability, turning the main feed into a “discovery engine.” Facebook aims to create a place where online users can go and get recommendations for the content they are likely to enjoy.
To attain this goal, Facebook has listed three priorities for its near-term plan:
Make Reels Successful
One of Facebook’s goals is to ensure users can find different ways to create content and express themselves. One of the most popular ways these days is to create short-form videos, opening up new ways for creators to get their content discovered.
While Facebook’s current discovery engine supports many different content formats, the biggest gap today is around the short-form video. This is why Facebook wishes to focus on integrating Reels in Home, Watch, IFR, and Groups.
Build World-Class Recommendation Technology
To help with its end goal of becoming a discovery engine, Facebook plans to develop a recommendation system responsive to people’s interests. By doing so, the discovery engine will be able to identify trending content and will be able to make responsible selections.
Unlock messaging-based sharing.
As messaging apps become an important venue for people to share content via their feed. Facebook is partnering with its Messenger team to be able to integrate inboxes for more people on Facebook. They will also work on revamping their share flows to deliver better sharing to messaging apps across the board. Facebook plans to build better community messaging experiences across its platform and Messenger.
You can check this link to see the complete memo published on Verge.
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