Many companies proclaim themselves to be the best SEO company by offering various techniques that are formulated, readily available to any client willing to shell out big bucks without the guarantee that the internet marketing strategies offered to them will actually perform well. Internet marketing is a science of techniques that should be tailor-made to fit each client’s needs. Before hiring a potential SEO company to do search engine optimization and social media efforts for you, here are a few questions you need to ask:
1. Techniques and strategies employed- When searching for the best SEO company, you, as a client, should be aware of the concepts of black hat and white hat search engine optimization techniques. The best SEO company should only employ the most advanced practices while adhering to a strict no-spam policy to avoid causing potential problems in the future.
2. Portfolio – The best SEO company should have an impressive portfolio that includes satisfied long-term clients, their testimonies, and references. The portfolio should also state the best SEO company’s marketing experience background and qualifications. The best SEO company should also allow potential clients to communicate with already existing clients, not doing so will only warrant suspicious behavior and intentions.
3. Methods to increase traffic – Whether the potential (best) SEO company make changes by completely revising the web design of your site or simply adding meta tags is also important to know. Copywriting and adding relevant keywords to your visible page texts is an important aspect of search engine optimization which the best SEO company should include in their services.
4. Realistic traffic expectations – If the best SEO company promises and guarantees you to rank at the top of major search engine results, then they are misleading you. As no one can control and predict search sites, offering a #1 ranking on Google or Yahoo in a relatively short amount of time is a deceitful means of advertising. No one truly knows the algorithms used by search engine companies, so steer clear of companies that say they have “special relationship” or “priority submit” to Google. Neither exists.
5. ROI and traffic measurement – The best SEO company should provide regular reports that are monitored with the best SEO tools to inform you of the how your company ranks in search engines. The best SEO company should also offer recommendations on how to improve website design and page rankings.
Fly-by-night SEO companies abound the internet marketing place. With proper research and right questions, you should not have a difficult time choosing the best SEO company for you. Remember, if you do not feel the least bit comfortable with a certain SEO company, it’s best to choose a different one.
