Internet marketing experts are a dime a dozen nowadays. Internet marketing is quickly becoming a lucrative business, with search engine optimization practitioners earning as much as $80,000-90,000/year. However, it takes experience and expertise to stay long in the internet marketing business, not to mention a portfolio of long term and highly-satisfied clients who can back up your reputation in the industry. Here are the Top 5 questions future internet marketing experts should learn in order to gain a foothold in the industry.
1. Who is the target audience? Knowing the answer to this question is the first step towards creating an efficient internet marketing campaign for your client. It comes even before developing site content or creating a web design. Most businesses cater to a specific industry, whether retail or wholesale, which is also an important aspect of defining the target audience. For example, find out whether the client sells fashion jewelry in a retail or wholesale basis. Having a generic website without specifying who the business is targeted to will never build a loyal fan base of visitors, but instead will only have levels of activities that do not equate to income generation for the client.
2. What are the objectives of the company? Knowing why a website is relevant to your client’s business is very important because it helps you set goals that you should be able to achieve in a matter of 6-12 months. Having an e-commerce business just because competitors have them is not enough. With a clear direction of where the company wants to go, you can help clients offer their customers a better shopping experience. One of the most common objectives of setting up an online business store is to communicate with both internal and external audiences in a cost-effective and efficient manner. Make sure that the objectives set up by the client revolve around their customers, in a manner that is convenient and hassle free.
3. What should visitors expect from the client’s website? Take the perspective of the visitor and identify what they should expect from your client’s website. Some of the most common expectations visitors have are ease-of-use, relevant information, fast loading pages, ordering information, pre-sales service, and company information.
Internet marketing experts should know how to tailor SEO campaigns for the specific needs of the client. It is also important that future internet marketing experts know that the client is the star of the business. Everything revolves around what the company needs and prefers. Find out what the last 2 questions are as we continue this series in the upcoming weeks.
