In our previous posts, we gave you tips from other social media experts on how to make your videos work for you. Now, we are adding five more nuggets of social media wisdom to that list.
1. Make your videos part of a bigger campaign. All your videos should have a purpose. It must be part of a cohesive and well-planned social media marketing plan. Instead of stand-alone videos, create a series of related and content-rich videos on a regular basis. This will help you build upon a solid brand identity.
2. Do not forget a call to action at the end of each video. You don’t want to end the video by blatantly asking your audience to buy from you. But you do want to build a connection. So ask them to sign up for your weekly newsletter or leave a comment about your video or visit your social networking accounts. If they liked your video, asking them to do something for you will be a breeze.
3. Be creative about content. It does not always have to be a graphics-ridden video. You can feature an interview with a relevant resource person. You can show your audience a sneak peek of how things work in your company (you can do this by interviewing some of your employees) or you can debunk myths in your industry. Whatever you choose, remember to be engaging and to make it short and sweet.
4. Do not get stuck on YouTube. YouTube is a great way to start uploading videos online. But over time, use your own online space (aka your own website) to embed videos. This is a great way to encourage people to spend more time on your site and to develop a captive audience.
5. Be SEO-friendly. For example, use your website’s text pages to embed videos i(f they are relevant to the video). You can also target specific search phrases, instead of general search terms. If you are using “cupcake” as a keyword for an organic bakery, try “cupcakes with organic frosting” instead.
