Content is still king. This fact will not change anytime soon. Many people think that SEO and content marketing should be separated and that they are entirely two different things. However, as the best internet marketing consultant will say, SEO and content marketing do overlap.
For SEO to work, you need keywords and backlinks. It requires technical optimization and demands consistent output. Content can provide all this. Hence, SEO is not possible without content; it is the very substance of SEO.
So if you badly want your SEO rankings to increase, focus on providing high-quality content. With that said, we are going to discuss today how to create copies that can lead to the success of your SEO efforts.
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Good Quality Content
Make it a goal to deliver good quality content to your audience. Your articles must be engaging, easy to read, and without any grammar mistakes. They should be written to educate your audience and raise awareness. Such content has a higher chance to be shared by the readers on their social media accounts.
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Optimize Your Content
Aside from engaging blog articles with interesting topics, you should also make sure that they are optimized. This means you need to add tags, h1 and h2, meta title, and meta description aside from inserting images. Putting these metadata on your article allows Google to scan it and include your content to its search engine. So how do you fill up metadata on your content? It depends on your blog platform. WordPress offers several SEO plugins for this, while Blogger just requires you to fill up tags and meta description for your content’s metadata.
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Your Use of Keywords
Before you start writing, do a keyword research to know what people are searching in regards to your industry. It is the only way you can write content that can deliver the answers to the questions that people have in regards to that keyword. For example, if people are searching for “pet accessories,” creating content about where to buy pet accessories or types of pet accessories, would be ideal writing topics
Aside from that, make sure that you include the keywords correctly. Make it sound as natural as possible. Don’t just incorporate it into your content because you have to. Google now reads like a human and its algorithm will know if you are doing something fishy.
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Content Research
To create a good topic, you must know what people are talking about; you must be aware of the trends, what the people want to know. This way, you will be able to deliver the perfect searchable content.
Google News and Google Trends are great writing tools you can use to be in the know and continue to produce relevant content.
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Answer Direct Questions
You can also join question-and-answer sites like Quora to find your keyword and search topics related to it. Alternatively, you can share your blog post to answer some of the community’s question.
A simple way to come up with a topic is by answering usual questions about your business and industry. Search engines now show direct answers with their search results. For example, if people are searching about “how to bake a cake,” posting an article about it will give a chance for your blog or website to appear in the search engine results.
You can also join question-and-answer sites like Quora to find your keyword and search topics related to it. You can also share your articles on the site to answer some of the community’s question.
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Deliver Fresh Content
According to SearchEngineLand.com, search engines love new content. Google calls it “Query Deserved Freshness (QDF),” it is an algorithm that examines if your site or blog is providing updated and current information to its audience. If you offer the right content about a new or trendy topic and Google decided to implement the QDF algorithm, it gives your site or blog a chance to appear in the top results for days or weeks.
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Content Distribution
There’s no use creating a good content if no one can see it right? Make sure to re-post your content to social media or content sharing sites like StumbleUpon, Reddit, Facebook, Google Plus, and Twitter. The more people share and repost it, the better the chance that Google will notice your article including your site and place it on the first page of the search results.
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SEO and content may be two different things, but the success of each relies on the other. Writing good quality content while fulfilling the right SEO practices is a sure way to reach the top search engine results.
These two works as a team, and together they are unstoppable.
Want more SEO and content marketing advice? Visit us at Cybertegic.com.
