Most marketers make the mistake of overlooking the importance of internal linking when planning for their link-building strategy. For those beginners, it is the process of building links under the same domain. It simply means going from one page to a different page on the same website.
Compared to external link building, marketers build or share links of their domain in other relevant websites. Internal linking focuses on your website’s link structure. If you still think it has no importance, this article will explain why you need to start building links internally.
Google’s Algorithm & Internal Linking
During an online discussion with Google’s John Mueller, one of the marketers asked whether internal linking is still important if you already have structured data.
Mueller confirmed and stated that “internal linking is supercritical for SEO,” that it is the best way to guide Google and your visitors to important pages in your website. Furthermore, he explained it isn’t something one can easily replace with structured data or breadcrumbs.
While structured data may provide URLs, Google’s algorithm isn’t built to use those URLs the same way it would generally do with the internal links.
How Should Marketers Build Internal Links?
Mueller didn’t exactly point out if internal linking is one of the ranking factors. However, he emphasized its importance in sending a signal to Google’s algorithm about which pages are significant in your website. It helps build the structure of your website and leads your visitors to pages where their actions can lead to conversions.
This is why it is suggested that strategic internal link building should be a part of your website development and on-site optimization.
By properly linking your internal pages, you can point to Google the important content in your website. It also helps search engines crawl it, so your web pages have a chance to rank on their search results.
Internal linking isn’t a simple task that can be done overnight. If possible, it is highly suggested that you talk to a digital marketing expert to help you. Cybertegic is a digital marketing agency in Pasadena that offers web development and search engine optimization services. We can help you build your website’s internal link and improve the on-site optimization of your website.
To schedule a free business consultation, you can go to our website’s contact us page by following this link.
Source:
