Did you know that visuals like infographics can increase readership by 80%? Using infographics as part of your visual marketing can bring more users to your website, social media pages, and blog. It can also help with the bounce rate of your web pages and retain their attention to stay on your website. That is why it is no wonder that 62% of content marketers create and publish their visuals at least twice a week.
So what are infographics?
An infographic is visual content designed to be visually engaging, easy to understand, and memorable. According to Venngage.com, an infographic is a collection of data visualizations, imagery, and text to give an easy-to-understand overview of a topic.
When creating infographics, your main goal is that it should be visually unique to grab the attention of online users. But engaging visuals are not enough to make it effective. Your infographics should also have content that can be easy to understand and remember.
Why are infographics so effective?
Humans are highly visual creatures, as we are primates. In fact, we rely on visual cues to understand and adapt behaviors for our survival. To put it simply, we use visuals to easily understand information. An infographic, being a type of visual content, makes it easier for your online audience to understand and remember the information you’re sharing.
Here are several facts that make infographics effective as a type of content:
- People can remember 65% of information if they see it in a visual.
- Reading comprehension can increase by 70% when colors are used in visuals.
- Infographics can improve reading comprehension by 50%.
- Visual content can increase learning and information retention by 78%.
- People who follow directions using text and illustrations do 323% better than those who follow directions without graphics.
- 49% of content creators believe that visual content is a very important part of their marketing strategy.
- 67% of B2B marketers are now creating and sharing infographics to bring leads into their business.
- Using visuals like charts, infographics, images, and color design can increase readership by 80%.
- 65% of businesses set at least 10% of their marketing budget on creating visual content.
- 40% of marketers say that original visuals can drive the most engagement.
So how can infographics help your online marketing strategy?
Now you know the science behind how infographics can be effective in sharing information and getting your target audience’s attention. It is time to fully explain how it can help boost your online marketing strategy.
Here are eight things that explain how infographics can help your marketing strategy:
1 – Infographics grab the attention of your target audience faster.
Humans tend to remember things they see more than what they read. The reason behind this is that attractive and well-designed visuals can tap into the optic nerve, which drives the brain to process information faster. In fact, research shows that our brain can process images 3 times faster than text. And that 40% of people can respond better to visual information than when reading text-based form of content.
2 – This visual content shows your expertise.
Brands with infographics that cover extensive research show subject-matter expertise. It can also enhance your brand’s credibility online and in the marketplace.
3 – They can deliver complicated information more easily.
An effective infographic can convey lots of data and information despite its relatively small space. By using infographics, you can extract the most important facts and deliver them in the most relevant way possible to make them simpler and easy to understand.
4 – Infographics can boost your brand value.
Using infographics to show value and knowledge can help tell people about your brand. This is why you must include your brand image or logo when creating and sharing it online.
5 – Your infographics can go viral.
Since infographics are visually engaging, they can easily go viral when shared by online users on social media channels. This visual content can significantly help boost your brand awareness.
6 – This visual content can boost your SEO strategy.
Infographics typically get 94% more views than blog posts without relevant images. Similar to other types of content, you can use your infographics to create backlinks going back to your website. As a result, your website’s ranking on search engines can be improved.
7 – Infographics are easy-to-share.
According to research, visual content is 40 times more likely to be shared on social media channels compared to any other type of content. An ideal infographic should have a logical content flow and is direct to the point. The more shares your infographics have on social media, the more brand visibility you can gain.
8 – They help your brand be memorable.
When your infographic can provide information that can help your audience understand something. It makes your brand more memorable to them and creates a good impression, building trust that can turn your target audiences into leads and eventually customers.
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If you need help creating infographics and content marketing, Cybertegic is a digital marketing company in Los Angeles that can help you. Our content experts can help boost your brand awareness and drive more traffic to your website by developing engaging and high-quality content.
