Publishing infographics is one of the effective ways to get your content out there to your target audience. According to reports, 67% of B2B marketers create infographics and use them for their digital marketing strategy. And if you’re still not convinced by that number, this article will discuss why you should include infographics as part of your digital marketing this 2022.
Here are seven reasons why infographics can help with your SEO strategy, as summarized by Cybertegic, a digital marketing company in Los Angeles:
- Infographics help with Google Image Search.
- They are good and effective link-building materials.
- Infographics boost brand awareness.
- They allow online users to stick around your website.
- Infographics are likely to get more shared on social media channels.
- Infographics speak directly to your target audience.
- They can generate leads for your business.
1 – Infographics help with Google Image Search.
Using infographics, your website can rank on Google’s image search results. Whether online users are searching for the information they need via Google Search or Google Images, your website will appear. So make sure that your infographics have quality and relevant information.
2 – They are good and effective link-building materials.
If you share infographics filled with incredible images and compelling content, people are likely to share it. Once it is shared, it gets referenced to, and thus, inbound links are produced. For your infographics to be shared or liked by your visitors, make sure to include a social media sharing app.
3 – Infographics boost brand awareness.
You can use your infographics to present information about your business, your products, or your services. If it is presented in an interesting and engaging way, it helps your brand stay in the reader’s mind. This, in return, helps boost your brand awareness.
4 – They allow online users to stick around your website.
Adding infographics can improve your website’s bounce rate as people are more likely to engage and read infographics than text-based content. Infographics are colorful, engaging, and offer simple-to-understand content, which makes it one of the best visual content you can use for your website.
5 – Infographics are likely to get more shared on social media channels.
According to reports, infographics are three times more likely to be liked and shared on social media than any other type of content. So it is a must to make quality and valuable infographics to boost your SEO and social media marketing.
6 – Infographics speak directly to your target audience.
You can use content to send important information about a business to your audience. It adds the benefit of getting your message straight to the point, getting the information out there to your target customers allowing them to know your expertise.
7 – They can generate leads for your business.
Since infographics boost brand awareness and show your business expertise to search users, it is likely to generate leads for your business. With that said, create infographics with a clear and strong call-to-action to lead your customers to your landing page.
