Online reviews matters now more than any form of marketing to convince online consumers to do business with you. They have become the new form of mouth-to-mouth marketing, and have been referred to as user-generated content. Google actually considers it one of the important factors in ranking websites organically and in local search results.
To further explain its importance, here are ten reasons why you should pay more attention to your online reviews and why you should encourage your customers to visit your website or Google My Business listing.
- 84% of consumers trust reviews online as much as they trust recommendations from their friends and family members.
- 63% of online shoppers said that they use search engines like Google to find online reviews of products they want to buy.
- 54% of consumers are likely to visit a website after reading a positive review.
- 74% of online users also said that positive reviews make them trust a local business more, giving them the confidence to transact with them.
- 33% of consumers claimed that they are likely to leave reviews for local businesses when their experience is really good or bad.
- According to experts, a one star increase in Yelp rating leads to a 5% to 9% increase in revenue.
- Customers are also likely to spend 30% more on a business with an excellent review.
- 92% of online users are likely to get service from a local business if it has at least a 4-star rating.
- 86% of people will hesitate to buy from a business with negative online reviews from Google My Business or Yelp.
- And believe it or not, one negative review can cost you 30 customers on average, according to experts.
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So make sure to improve your customer service and give the best quality products, as happy customers will likely leave positive reviews. Also, make it a priority to optimize your business directory listings, primarily Google My Business and Yelp. If you need any help in doing so, feel free to talk to our experts from the best digital marketing company in Los Angeles — Cybertegic.
