Our previous article featured the latest Google Ads update regarding its image extensions. With this new update, the image extension will also be available on desktop ads. Not only that, but Google also added a library of stock photos users can choose for their ads image extension for free. But what is image extension in the first place? This article, from the best digital marketing agency in Pasadena, will help you understand and learn more about Google Ads’ image extension.
Here’s what this article will cover about Google Ads Image Extensions:
- What is Google Ads Image Extension
- How to Add New Image Extension on Google Ads
- What are the Requirements of Image Extensions
- What are the Specifications of Image Extensions
- How to Delete Image Extensions on Google Ads
What is Google Ads Image Extension
Image Extensions is one of Google Ads featured extensions. It allows advertisers to upload rich and relevant visuals on their existing text ads. Adding image extensions can help drive performance and enhance the content of their text ads.
If your image extension appears on Google search, users will also see the following things:
- headline
- description
- URL
- Image
Image extensions will allow you to upload rich, relevant images to your existing text ads. They perform best when the image you upload is relevant to your ad group or campaign queries. The photos you use should also convey useful information to search users. The images should also match the experience users find on your landing page.
How to Add New Image Extension on Google Ads
To create or add a new image extension to your campaign or ad group, follow these steps:
- Step 1 – Go to Google Ads and sign in to your account.
- Step 2 – Go to the Menu Page at the left of your screen and click on Ads & extensions.
- Step 3 – Click the Plus button and choose Image Extension. Select a campaign or ad group from the drop-down menu where you want to add the image extensions.
- Step 4 – Click the Plug button found next to “Images.” Select the image source from the top of the dialog box. Choose to upload an image from your file or choose from Google Ads’ library of stock photos. You can use these stock photos for free.
- Step 5 – You can choose to select from the two options:
- Create New – Choose this to add image assets, select “Scan website,” “Upload,” or “Recently used.”
- Use Existing – Choose from the existing image extensions from your campaign or ad group.
- Step 6 – You can follow the prompts on how to upload the images.
- Step 7 – For image extension, Google Ads prefers a ratio of 1:1 or 1.9:1. If you don’t have any images that fit those ratios, you will need to crop them to upload them as an image extension. Click the image you like to trim, make the changes you want, and then click Continue. You can repeat this step for each image.
- Step 8 – Google Ads can select up to 20 images for your image extensions, then click Save.
- Step 9 – You can check a preview of the final image extension. If ever you need to make any changes, click the pencil icon.
- Step 10 – Once you are ready to run your ad, click Save.
What are the Requirements of Image Extensions
For you to be able to use image extension your Google Ads campaign or ad group, you need to meet the following requirements:
- You should have a good history of policy compliance.
- Any sensitive verticals or sub-verticals, including sexual content, gambling, alcohol, or healthcare, are not eligible for image extensions.
- The Google Ads Account needs to be active for more than 90 days.
- The Google Ads Account should have active campaigns and is currently running Search campaigns, so there are text ads.
What are the Specifications of Image Extensions
Google Ads allows you to upload 20 high-quality images relevant to your ad keywords. Here are the following image specifications you need to follow:
Aspect ratio:
- A square (1×1) image is required.
- A landscape image (1.91 x 1) is optional but recommended.
Image resolution:
- For square (1×1) images, they should have minimum pixels of 300 x 300 px and recommended 1200 x 1200 px pixels.
- For landscape (1.91×1) images, they should have minimum pixels of 600 x 314 px and recommended 1200 x 628 px pixels.
File formats:
Google Ads accept the following file formats for uploading image extensions:
- PNG
- JPG
- Static GIF
Maximum file size:
Google Ads accepts images with a file size up to 5120 KB.
Note:
Make sure that the important content of your image is in the center and takes up 80% of the total picture. Also, by uploading your image as your ads image extension, you are confirming that you own its legal rights. It also ensures that you give Google permission to use the image for commercial purposes.
How to Delete Image Extension on Google Ads
To delete or remove an image extension on your Google Ads campaign or ad group, follow these steps:
- Step 1 – Go to your Google Ads account. And from the page menu on the left, choose Ads & extensions.
- Step 2 – Choose the image extension you want to delete or remove.
- Step 3 – Check the box located to the left of the extension you want to delete.
- Step 4 – Click the Edit from the drop-down menu located above the table. Choose Remove.
- Step 5 – Click Remove again, so the image extension will be deleted or removed.
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