Google has been giving emphasis to local search results in recent years. For example, business listings now have a space for search results. This alone should push you to work on your local search optimization. This article will help you start that strategy this year.
Here’s how to boost your local SEO this 2021:
- Always keep your NAP updated.
Make sure that your website has the exact NAP (Name, Address, and Phone Number) information. This way, Google can appropriately find your physical business address and show it in the local search results. Use the same NAP details online as specified in your website and Google My Business page.
- Optimize your website for local optimization.
Include your business name and locally targeted keywords in your web pages’ titles, meta descriptions, image alt tags, and URLs. It is essential to include all this information on your page. Experts suggest adding their business NAP information in the footer on the website.
- Build reputation through reviews.
Encourage customers to get reviews through your Google My Business listing as well as in your other major listings like Yelp, Yellow Pages, and Bing My Places. Having good reviews in online business directories also attracts customers to check your business online.
- Be active in social media.
Social media marketing is an excellent way to attract and interact with your customers. Social media is also an emerging channel to expand your business and focus on attracting new people and maintaining relationships with your existing customers.
- List your business to online directories.
Aside from claiming a Google local listing, it is also recommended to list your business on popular business listings sites. This will not only help you put your business in front of visitors that use these directories but also get your business more citations to strengthen your local ranking.
- Build quality links online.
Building links is important in optimizing your website for local search results. This is why it is highly recommended by marketing experts that your business website gets a lot of quality links, especially from local sites, to enhance your local search ranking.
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