Did you know that business listings can boost your website’s organic ranking and traffic? Today, we’re going to discuss how you can use business directory sites such as Google My Business, Bing Business for Places, and Yelp for your website’s SEO.
Here are our tips listed by us at Cybertegic, your trusted digital marketing company in Los Angeles:
- Google My Business
Google local results, especially listings, are starting to take up more space than organic searches. This gives more opportunities for your business to show to your target customers. So it is important to properly optimize your Google My Business listing. Your business name, address, phone, and business hours should be correct and consistent with what is listed on your website.
Make sure to properly choose the appropriate category to list your business that is specific to your industry. Add photos of your business, and make sure to respond to reviews and interact with customers.
- Yahoo Local
Users in the US and Canada still have access to Yahoo listings to find information about local businesses in the area. So make sure that you verify your business listing through Yext PowerListings. Add keyword-rich descriptions and photos of your business. Encourage your customers to leave reviews and take time to respond to their feedback.
- Bing Places for Business
Over 3 million search queries are processed on Microsoft sites, so you might want your business on Bing Places for Business. Your core business information must be correct, including name, address, phone number, and business URL. Aside from that, you should assign the right category/subcategory that exactly fits into your business niche. In Bing Places for Business, you can select up to 10 categories.
- Yellow Pages
Around 28% of online users who explore directory sites go to YellowPages.com, so it’s also a good business listing to add your business. Make sure to add videos or images that leave lasting impressions on your customers. Aside from that, optimize your profile with the right specific keywords, and highlight what makes your business unique through a brief description.
- Yelp
Yelp is another good place to have a directory listing. Using Yelp can provide your website with free traffic and help with visibility. When optimizing your listing, make sure to use keywords that your target audience uses when searching on directory or search engines. Also, include high-quality links in the profile like your service page or landing page.
