Link building is a crucial factor for the success of your online marketing strategy. It is one of the things Google considers when ranking a website on their search results and local search. If you have no idea how to start link building, here are 7 easy tips on how you can build links for your brand in 2022. These tips are summarized by the top marketing agency in Pasadena, Cybertegic:
Create quality and linkable content.
The best way to build links in 2022 is to write quality, relevant, and unique content that attracts your target audiences. The more online users read your blog posts, the chances of them becoming more shareable on social media increases. People are more likely to share engaging content and valuable information.
Write as a guest blogger.
Reach out to blogs in the same industry and become a guest blogger. When writing as a guest author for another blog, they are likely to provide an “About Author” section. They may allow you to add your own website’s link to this section.
Fix or replace 404 error pages.
Your website is likely to have content with links that are no longer relevant or live. If you see these reports on your Google Search Console, it is smart to take some time to replace all the 404 broken links with a working link on your website.
Create engaging and shareable infographics.
Humans have always been visual creatures and are likely to find visual content more engaging and interesting than content articles. Infographics are a great tool you can use to increase the shareable nature of your content. When your infographics are visually appealing and informative, they will be followed by people to share them on their social media profiles.
Do “shoutouts” on your blog posts.
When creating a blog post with links from other credible websites, you might want to do a shoutout. This grabs the attention of these businesses, which increases the likelihood of your blog post being shared on their social media pages.
Get your articles published on news sites.
Google is likely to rank a website with backlinks coming from reputable and credible websites such as news sites. So if possible, make your articles referred to or published by news sites such as Medium, Pulse, etc. These sites have large readerships, and linking back to your website will help boost your website’s ranking and brand awareness.
Reply to other relevant blog posts.
Replying and commenting on relevant blogs is a great way to add links to valuable pages online. The first rule when adding comments is to make sure that they add value to the blog post. Anything you reply that isn’t well-thought or isn’t relevant to the blog post, it may be perceived as spam.
