Choosing the right keywords is the first step in making sure that your whole SEO campaign works. This is why marketing experts highly recommend that online businesses take their time finding the right keywords that actually work for their brand. If you are one of those businesses that are just starting on their SEO marketing, then you stumbled on the right article.
Here are several tips on how you can choose the right keywords for your SEO campaign. These tips are recommended by us at Cybertegic, the trusted digital marketing company in Los Angeles.
Think like a customer.
Before using any tools, stick to the basics first. Think and list down the most common keywords your customers use when searching online about your product or service. This will give plenty of ideas on where to start when choosing keywords for your campaign.
Check the keyword’s search volume.
Choose keywords with high search volume since they have high relevancy, which means customers who search using these keywords have a higher buy intent. You can use keyword tools to determine the search volume, so you can know which ones can bring you customers.
Select related keywords.
Think of several keywords related to your product or service. Search for high-value keywords closely related to your main keywords; you can use these keywords to reach an audience interested in what you have to offer. Also, you can find related keywords by looking for words associated with your product or service on top-ranking pages.
Check for keyword competition.
Only a few brands can compete on broad keywords or phrases with only one or two words. This is why we often say that it is not a smart move to target broad keywords if you’re only starting out because of the competition. Instead, opt to look for long-tail keywords or related keywords with a decent amount of search volume that you can work to rank on.
Consider its existing traffic.
Identify keywords that your online visitors are using when searching for products or services related to your brand. These words are considered high-intent keywords because they bring in quality leads or prospects to your website, which can convert into sales.
