Before you can start advertising on Google Ads, you need to create a campaign first. A campaign is what allows you to promote products or services on Google’s network, including its search results, maps, shopping listings, affiliate websites, mobile apps, and more.
When creating a new campaign, you have to choose a campaign type based on your goals and marketing strategies. Keep in mind that each campaign type has its own targeting and ad settings. For example, Search campaigns enable you to place text ads on search results. In contrast, Display campaigns let you show image ads on Google’s partner websites.
This guide from us at Cybertegic, a top digital marketing company in Los Angeles, will help you choose the right campaign type for your ads.
Create a new campaign.
When creating a new campaign, you need to choose your advertising objective. After choosing one, the Google Ads interface will guide you to selecting goals. Each goal will help determine what campaign type to use to reach the intended audience.
Follow the steps below to create a new campaign:
- Sign in to your Google Ads account or create an account if you don’t have one yet.
- Click Campaigns from the left-side menu, and click the plus button (+) to select New campaign.
- Select an advertising objective for the campaign.
- Scroll down, and choose your conversion goals. Click another goal to include more or the delete button to remove. Below are the different goals you can choose from depending on your campaign type selected.
Choose a campaign type.
Choosing a campaign type should be based on your marketing goals. It also determines the places online where your customers can find your ads.
Each campaign type will have a different setup. Follow the steps on how to choose a campaign type.
- After you choose your conversion goals, click Continue, which will lead you to select a Campaign type.
- Your selected goal will give you options for the best campaign types to achieve it.
- If your campaign type has subtypes, you will need to choose one. Once done, click Continue.
- Google Ads will then take you to a new page to select your settings. This includes setting up ad groups and creating your ads.
Campaign Types on Google Ads
To help you choose the better campaign type for your advertising needs, read the guide below:
Search campaigns
This campaign type will allow you to create text ads on search results. This will enable you to reach people while they are searching on Google for products and services you offer.
Search campaigns are the best choice for driving sales, leads, or traffic to your website.
- Why choose Search campaigns
- Boost your online sales and signups with leads coming from Google Search.
- It is easy to set up. All you need to do is to write text ads and pick keywords. You can also skip special assets, especially those that aren’t required. It also allows you to choose Smart campaigns for an easier setup.
- Reach search users who are interested in what you have to offer.
Display campaigns
This will help you reach relevant audiences by creating visually engaging ads. These ads will show on websites, apps, and Google-owned properties like YouTube.
Display campaigns will also help you expand your reach and stay on top of your audience’s mind.
- Why choose Display campaigns
- Use visually engaging ads with call-to-action to drive sales and leads.
- Create memorable ads to increase brand awareness and product consideration.
- Target users beyond search results while they are browsing websites or apps.
- Use data segments to follow up with people who have already engaged with your brand.
Shopping campaigns
Shopping campaigns let you show product listings on search results and the Google Shopping tab.
- Why choose Shopping campaigns
- Use visually engaging product listings so you can promote your retail products.
- Get people interested and buy products on your online store.
- Sell your local store inventory to people within your area.
Video campaigns
This campaign type will help you show video ads on YouTube and other websites. This helps boost brand awareness and drive conversions or leads to your website.
- Why choose Video campaigns
- Using video ads will help people be aware of your brand.
- Choose the “Drive conversions” campaign to set up action-focused video ads.
- You can expand your reach by showing your video ads on YouTube.
- Use data segments to follow up with people who already know your brand.
App campaigns
App campaigns help you bring users that are interested in your app. These ads can appear across Google Search, Play, Discover, YouTube, and other websites and apps.
- Why choose App campaigns
- It lets you do App promotion to drive installs, engagements, and signups for your app.
- Allows you to do multichannel marketing under one campaign.
- It features easy setup and management for optimal performance.
Smart campaigns
Smart campaigns can automate and optimize your ads. It is the best choice to get your ads up and running fast.
- Why choose Smart campaigns
- Increase sales and signups with your ads.
- Enter your business information and create ads with its easy setup. Google will be the one to automate your campaign.
- Google does advanced optimization on your ads and targeting.
Performance Max campaigns
Performance Max campaigns is a new goal-based campaign type that Google offers. It allows advertisers to access all Google Ads inventory from a single campaign. Your ads will drive performance based on specified conversion goals, delivering more conversions.
- Why choose Performance Max campaigns
- It is simple to set up and features automated optimization to drive the best performance possible.
- Automize your budget and bids to increase conversions and value.
- Unlocks new audience segments by understanding your user intent and behavior to show more relevant ads.
- It features an “Insights” page to help you further understand how you can improve your campaign.
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