Our previous post discussed how business owners can use Google Business Profile to promote their business in Google Search and Google Maps. We also provided a complete guide on getting your business listed on Google.
But once you’re done, the next step is to ensure search users find you easily. One way to do that is to complete your Google Business profile.
Why Do You Need to Complete Your Google Business Profile?
According to Google, consumers are 70% more likely to visit and 50% more likely to buy from a business with a complete Business Profile. On top of that, online users are 2.7 times more likely to consider a business if it has complete details on Google Search or Google Maps.
While having a Google Business Profile verified will show your listing on Google Search and Google Maps, a complete one can attract consumers to engage with your business. It will make your business listing more credible, and consumers will likely trust your brand.
The more you know the features of Google Business Profile, the more it can benefit your business. Let’s check these eight tips on how to complete your Google Business Profile as recommended by Google.
8 Tips on How to Complete Your Google Business Profile
Follow these tips on completing and optimizing your Google Business Profile to attract more consumers.
1 – Add the services your business offers.
Add services your business offers to let customers know what services you have to offer.
In Google Business Profile, business owners can choose services from the suggested options based on their business category. For example, if your business category is plumbing, you may find recommended services such as toilet repair, faucet installation, and plumbing repair to add.
You can add custom services to your listing if the services you offer are not listed on the options.
2 – Add in-store products if applicable.
Retail businesses with Google Business Profile listings can add products to showcase what they’re offering when customers visit their physical stores.
There are two ways to upload products to the Business Profile:
- Manual Upload – To manually upload your in-store products with its built-in Product Editor.
- Automatic Upload – You can also choose to automatically upload your products on Google Business Profile with a tool called Pointy.
3 – Regularly upload photos and videos.
Adding photos and videos to Google Business Profile can help customers learn more about your business and what you offer them. In Business Profile, business owners and customers can upload photos to your listing.
It also helps promote engagement with customers. And on top of that, photos and videos can also help boost your listing’s ranking on search results. This is why you should regularly upload pictures and videos to your profile.
4 – Set your opening date.
By adding an opening date to your Business Profile, customers get to know how long your business has been operating.
Google will also verify your business opening date. It will use various sources to determine how long your business has been in operation. But if, in any case, you believe there has been an error in your opening date, you can set it to correct the date.
Google Business Profile only requires you to add the year and month of the opening date.
5 – Add your operating hours.
Add your operating hours, so customers know the best time to visit your physical store. Set your main business hours or mark it when it’s closed to keep your customers up-to-date.
During holidays or other temporary periods, you can also add special hours. You can set “More hours” if you need to change any hours for specific features and services.
6 – Make your business description stand out.
Google loves content. As a marketing agency in Pasadena, we always remind our clients of the importance of content creation. Its importance also applies when creating content for your listing’s business description.
When adding a business description to your profile, make sure it is engaging, personal, and genuine. Don’t just write a description about your business, but let customers know about your story.
7 – Select attributes for your business.
Google Business Profile lets you choose various attributes to give customers details about your business. These attributes include whether your business offers relevant and accurate attributes so it can stand out online.
For example, cafe owners can add outdoor seating or Wi-Fi as special attributes. These attributes will also show on their Business Profile when it appears on Google Search and Google Maps. Keep in mind that attributes may vary depending on your business category.
8 – Share your Google Business Profile.
Let customers know you have a Google Business Profile by sharing your review link. Through this review link, they can leave reviews or view your Business Profile.
Never solicit Google reviews from customers through incentives or review stations, as these go against Google review policies. Any reviews taken from these methods might be removed by Google.
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