Video marketing is bringing new ways to brands to target more audiences and increase their brand awareness. 87% of marketing experts use video as a marketing tool, according to research by Wyzol in 2019. For starters, the best way to start your video marketing is by creating a brand introduction video.
An introduction video aims to help your brand connect with your target audience on a more personal level. Creating a connection helps build trust and encourages viewers to check out your brand and what you have to offer.
Here’s a step-by-step guide on creating a brand introduction video from the best digital marketing company in Pasadena.
Steps to Create a Brand Introduction Video for Your Business
- Introduce your brand.
- Share more details about your brand.
- Share inspirations.
- Talk about your brand’s identity.
- Add a Call-to-Action.
- Add background music to your video.
- Check your video’s length.
1 – Introduce your brand.
First and foremost, at the start of your video, you need to formally introduce your brand to your viewers. But don’t end it with just stating your brand’s name. Go over things that matter to your target audience, including the following:
- Tell them what your brand does
- Tell them what your brand has to offer
- Tell them the reason behind your brand’s “why.”
- Tell them about your brand’s core value
- Tell them what drives and motivates your brand
By sharing this information with your target audience, they get to know what your brand is really about. It also lets you share emotions with your audience, which helps them relate to you and your brand. And by doing so enables you to stand out from the crowd. This gets audiences interested enough to watch your video until the end.
2 – Share more details about your brand.
Once your brand and its core values are out there, the next thing you need to talk about are facts about your brand. You can talk about how the business started and how long your brand has been in the market. Talk more about how your brand was established over the years. This part of your video helps the audience understand what your business is like in the market.
By sharing information about your business, your audience can determine whether it has the characteristics they want to support your brand and what you have to offer. They can decide if they wish to buy your product or subscribe to your service right then and there.
3 – Share inspirations.
Another thing you can add to your brand introduction video is sharing what your brand does and why you do it. It builds trust among your target audience that is watching your video. Talk about things that your brand is passionate about and how it ties with the products and services you have to offer.
When sharing these things about your brand, make sure that you’re being candid and genuine. So be honest and talk about what you like to do and how your products and services will help them. You can put up this video content on your social media channels like Facebook, LinkedIn, and Instagram.
4 – Talk about your brand’s identity.
Introduce your business to your audience. Share things including: (1) why your brand exists, (2) what your brand is all about, and (4) what your brand’s specialties are. Talk about your brand so your audience can find things they can relate to about your business.
Aside from talking about your business, talk about your team as well. Talking about your team adds value to your brand. Don’t be afraid to share your team’s purpose together as a brand and how each member helps to achieve your brand’s goals. Giving information about these things gives your audience more reasons to trust your brand and what you have to offer.
Not only that but talking about your brand’s purpose is also a great way to attract people that are willing to be a part of your brand’s legacy.
5 – Add a Call-to-Action.
Remember that your videos are not just for views and likes on your social media channels. You also want your viewers and audiences to take action. Whether it is to check out your brand’s website or you want them to follow your social media channels, the best way to do it is to add a call-to-action to your video. Your Call-to-Action will guide your audience on what type of action you want them to take.
You can add a link going to your website in your video description or share contact information so viewers can contact you. You can also add a Call-to-Action button within the video itself. It allows you to drive your audience to the next step more effectively. Adding Call-to-Action also boosts the conversion rate on your videos.
Another tip is to don’t forget to ask your viewers to like, share, and subscribe. Saying this in your video will get your viewers to act on your video and also improve your engagement rates.
6 – Add background music to your video.
When making a brand introduction video, consider adding music to tell a story. Music has been used in videos and in movies to add emotional components to the story. Music can also say a lot about your brand’s personality. For example, if you choose an upbeat piece, that means that your brand is fun. While a techno beat implies that your brand is all about innovation and the future.
Find background music or song that reinforce your brand’s personality. Just make sure that when adding music to your video, it will not distract your audience from understanding its core.
7 – Check your video’s length.
There isn’t an actual rule on how long your brand introduction video should be. However, your video length should depend on the type of content you create and the type of audience you are targeting. You should also consider the platform where you plan on uploading that video, as it plays a role in deciding the best duration of your video.
For example, if you plan on embedding the video to your own website, you can play around with the video’s length. However, suppose you are uploading the video on social media platforms like YouTube and Facebook. In that case, you should consider its length. In YouTube, the best-performing videos are just around 3-minutes long because users prefer short forms of content. Facebook, on the other hand, likes 1-minute content as users typically encounter videos on their newsfeed.
