Logo creation can be very intimidating, especially for first-time business owners. But with today’s resources and technology, you can easily create one on your own. However, this doesn’t mean you should just wind up a logo that will not stand out or represent your brand. It has to be striking and memorable enough to make people immediately associate it with your brand.
Here are five tips on how to create a logo that will effectively represent your business:
1 – Focus on your brand.
Start figuring out what your brand and business stand for. Brainstorm with your team, and let everyone share their thoughts on what your brand stands for.
Here’s a list of questions to consider:
- What caused you to start your business?
- What values does your brand stand for?
- Who are your customers, and what can your brand do to help them?
- What makes your brand stand out from its competitors?
Answering these questions can help you understand where to start when it comes to designing your business’s logo.
2 – Design with different types of logos.
You can play around with different types of logos until you find the right design for your brand. Create different versions and iterations, compare, then pick the perfect one.
Here are the types of logos you can play with:
- Wordmark – is also known as logotypes. This type of logo consists of the company’s name written in a certain font or typeface. Examples of this logotype include Coca-Cola, Subway, and eBay.
- Letterforms – features a one-letter logo design that usually includes the company name’s first letter. This logotype is used by Facebook, Netflix, and Mcdonald’s.
- Monogram – a typography logo made of the brand’s initials in a monogram design. This is used by IBM, Louis Vuitton, and HBO.
- Symbol – showcases graphic icons, images, or symbols that reflect the brand’s identity. It is used by Apple, Twitter, and Instagram.
- Abstract – uses abstract designs to reflect the company’s branding and has a metaphorical approach. It is used by companies such as Nike, Airbnb, and Pepsi.
- Mascot – features illustrated characters that act as visual representations of your brand. This logotype is used by KFC, Michelin, and Planters.
- Emblems – a design that combines symbolic imagery and text to form ornate designs but has a traditional feel. It is used by brands such as Starbucks, NFL, and Warner Brothers.
- Dynamic – is a logo design that combines images with words. It is the most popular logotype among brands. It is used by Dropbox, Dove, and Taco Bell.
- Combo – features a unique design that can take on different forms. This is a logotype used by Google, MTV, and Virgin.
On the same note, you can also look for inspiration from brands in the same industry or popular brands.
3 – Choose the colors.
Colors are significant to how users feel about your logo, so it’s crucial to pick the right colors that represent your company and what your brand does. These hues will allow your audience to quickly determine what your brand is all about.
Look at how restaurants use the color red. Studies say it can make people feel hungry as it can stimulate their appetite. On the other hand, many eco-conscious brands use different hues of blue and green in their logo. Similarly, brands that target children as their customers use bright colors so they can quickly grab their attention.
4 – Use the right typeface.
While not all logos use words, you must choose the right typeface if applicable. Pick one that is easy to read, and avoid any font type with curves and script as they are hard to read.
You also need to use a typeface that can scale well so you can print them anywhere. This will make it easier to be reproduced in multiple formats.
5 – Get feedback from other people.
Once you have picked a logo for your brand, show it to your employees and other people before you publish anything. Ask for reactions and feedback to help you get a clear picture of how your current logo resonates with your brand values.
Keep in mind that your logo is what symbolizes your brand. You need one that can instantly identify your brand when customers see it. Think of logos such as Nike and Mcdonald’s; wherever you see that check symbol or the distinct M typeface, you know it’s Nike or Mcdonald’s. This should be your goal when creating a logo for your business.
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