Google Ads is Google’s own online advertising platform that lets you reach new customers to grow your business. It is designed to quickly bring conversions to your business by showing ads to your target audiences. If you are planning to do Google Ads this 2022, here is a list of tips from Cybertegic, a digital marketing agency in Pasadena, to help you create a successful campaign:
- Choose your campaign goal.
- Select a campaign type.
- Set a budget for your campaign.
- Choose your bidding type.
- Add extensions to your ads.
- Create your ad groups.
- Use targeting for your ad campaign.
- Track your conversions.
1 – Choose your campaign goal.
When creating a new campaign on Google Ads, you start by choosing a goal. It should correspond with what you want your campaign to bring to your business. If your goal is to use Google Ads to increase the number of visitors going to your website, you must choose “Website Traffic.” You will be recommended to select a type of bidding, like Maximize Clicks, to help you put your budget towards getting online users to click your ad.
Selecting a goal will also bring recommended features and settings to help you achieve it. On the same note, you can also remove it at any time. After selecting a campaign goal, you can choose the type of campaign you like to run to determine where your customers will see your ads.
There are six types of goals you can choose from:
- Sales
- Leads
- Website traffic
- Product and brand consideration
- Brand awareness and reach
- Local store visits and promotions
Step 2 – Select a campaign type.
Once you are done selecting your goal, the next thing you need to do is choose a campaign type. Your campaign type will determine where your ads will show and how they will look. For example, the Discovery or Video campaign will show video ads on YouTube, while the Search campaign will show on Google’s search results.
Here are the different types of campaigns:
- Search Ads – appear as text ads on Google’s search results.
- Display Ads – appear as image ads on websites, search results, and email inboxes.
- Discovery Ads – appear as multi-image carousel ads on YouTube homepage, Gmail inboxes, and Google Discover.
- Video Ads – appear on YouTube as video ads.
- App Ads – appear as auto-created ads which combine text, image, video, or HTML5 assets. They show on the search results of mobile devices, in Google Play, AdMob, Discover, Google Play, and in more than 3 million sites and apps.
- Shopping Ads – appear as product listing ads on search results, websites, Gmail inboxes, and Google’s Shopping tab.
- Local Ads – appear as text and image ads on Google maps, websites, and YouTube.
3 – Set a budget for your campaign.
You need to set an average daily budget so you can control how much you spend with your ad bidding, and you can change this anytime. It will specify how much you are comfortable spending each day for one month.
You can set and edit the average daily budget. Google will optimize your ads to meet your goals while staying within the budget. However, your ads will automatically stop showing once the campaign reaches its daily budget. This means that there are days when you might not reach your average daily budget or not. It depends on how many users will click your ads for that specific day.
4 – Choose your bidding type.
When selecting a bid type for your campaign, you will see a recommendation for bidding focus based on your chosen campaign goal. This is to ensure that your campaign will be able to meet your goal.
Suppose you did not select a recommended bidding type for your campaign. In that case, you could always choose an automated bidding strategy: Target Cost Per Acquisition (CPA) or Target Return on Ad Spend (ROAS).
5 – Use extensions to your ads.
Google Ads allows you to add different extensions. These extensions will feature additional information about your business, like directions, website links, or your business phone number. They are only available for Search, Discovery, and Video campaigns.
These extensions will help users to choose your business over competitors. Adding them will also increase your ad’s click-through rate.
Here are the different types of extensions:
- call extensions
- callout extensions
- site link extensions
- affiliate location extensions
- structured snippet extensions
- price extensions
- app extensions
- lead form extensions
6 – Create your ad groups.
For all types of campaigns, except Shopping, you can create a group of sets of related ads together that share similar targets. You can set a bid to be used in this ad group’s keywords which trigger an ad to appear. You can also set prices for the individual keywords within the ad group and organize your ads by category or section.
If your business sells food online, including beverages, desserts, and snacks. You can create different ad groups for these three categories.
7 – Use targeting for your ad campaign.
You can know how broad or narrow your audience targeting is by using targeting. Without it, though, your ads will reach anyone that searches for your products or services. Targeting allows your ads to be visible to specific customers who are interested in purchasing your product.
Targeting includes adjusting locations, choosing devices, adding targeted keywords and negative keywords, choosing audiences, and using remarketing.
8 – Track your conversions.
Conversion tracking will help you track the actions of customers that visit your websites by clicking your ads. Using its data can help you assess and adjust your ads, targeting, and your overall ad campaign.
Conversion tracking will allow you to track the following actions:
- Website actions
- Phone calls
- App installs or in-app actions
- Import
- Local actions
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If you need help to start a Google Ads campaign for your business, Cybertegic is a Google Ads Certified Partner Agency. Our team of PPC experts can help your business find the right set of keywords to boost your reach and determine your target audience.
