For your website to rank on top of search engine results, your website must be SEO-friendly. One way to do so is by making sure that your website has an SEO-friendly site structure. To do so, we created this guide to help you.
Here is how you can create an SEO friendly site structure:
Plan your site hierarchy.
Before creating a website, plan out your site hierarchy. Keep it simple and organized, so it will be easier for search engine crawlers and users to understand your website’s content.
Don’t use too many categories. If possible, keep it to a minimum of five to seven. Make sure to balance the number of sub-categories within each main category as well.
Optimize internal links on your website.
Internal linking makes it easier for the search engine crawlers to read your site content. It helps by pointing out what pages are important on your website and how they can get there.
Cybertegic, the best digital marketing in Los Angeles, recommends that you use descriptive keywords in anchor text to give a sense of the topic or keywords the source page is trying to target.
Create a URL structure similar to your site hierarchy.
When planning out a URL structure, make sure that it is similar to your site hierarchy. The ideal URL structure should be: category -> sub-category -> product.
For CMS website platforms like WordPress, it’s easier to create search-friendly URLs. Go to Settings, then click Permalinks. Then choose a link structure that includes your post title within the URL.
Use HTML or CSS only on your site navigation.
For SEO purposes, keep your coding simple by using only HTML or CSS. Avoid using complicated programming languages such as Javascript, Flash, or Ajax. These codes make it difficult for search engines to crawl your website.
Opt for a shallow depth navigation structure.
According to experts, having a shallow depth navigation structure is ideal for your website’s user experience and SEO perspective.
Again, it is ideal that your navigation structure should follow your website’s hierarchy. You also need to make sure that all the important pages on your website are easily navigable to users.
