In 2021, it was reported that Instagram had over one billion monthly active users. Most users spend 53 minutes on the platform on average, and 500 million accounts use Stories every day. It is no wonder why 71% of US businesses use Instagram as their digital marketing strategy.
For your Instagram marketing to be successful, you need to get people to follow your profile. Here are some tips on how you can get more followers on Instagram as suggested by the top digital marketing agency in Pasadena:
- Start by creating an appealing profile.
- Upload high-quality images.
- Create and upload creative videos.
- Use the right hashtags.
- Be active and engage with your followers.
1 – Start by creating an appealing profile.
Users can tell right away whether they want to follow you or not by simply looking at your Instagram profile, so you must create an appealing profile that users will want to follow. For businesses, use your brand logo as your profile photo. Create an engaging and fun profile description that users will take time to read. You can also include a link to your website, so make sure to optimize this.
2 – Upload high-quality images.
As Instagram is a photo-sharing social platform, users expect to see stunning and high-quality photos from your page. So never make the mistake of uploading a low-quality image that will create a wrong impression on your followers. If you want to connect with users and gain more followers, invest in uploading high-quality photos that will attract and engage your target audience.
3 – Create and upload creative videos.
According to reports, 90% of users say that product videos help decision-making. You can record three-second to 60-second videos and upload them on Instagram. Upload creative and engaging short videos to get more brand exposure and engagement with topics that range from informative how-tos to exclusive promotions.
4 – Use the right hashtags.
Every image you post on Instagram will appear on the user’s discovery feed. However, if you want your posts to reach your target audience, you need to know how to use the right hashtags. By using hashtags relevant to the image you shared, you can get noticed by thousands of users who are not following you. There are several hashtags you can use depending on your industry. Identify which can drive more users into your Instagram profile and turn them into your followers. You need to add six to nine hashtags per post as a thumb’s rule.
5 – Be active and engage with your followers.
If your goal is to grow your audience on Instagram, you will need to be active and engaging on the social media platform. Aside from interacting with your followers, you can also follow brands and people who share your brand’s same interests. Engaging is also doing your research to identify what interests your target audience and leaning into posting those types of content.
