Google My Business is an essential tool to help you with your local search engine optimization. It provides direct information to Google about important details such as your company name, business phone number, and business address. If you want to maximize your Google My Business listing to its full potential, you’re in the right place.
Here are few tips on how to get more leads through Google My Business as recommended by the best digital marketing company in Los Angeles:
Update your listing every now and then.
Google loves listings that are constantly updated. So ensure that your listings are updated with the correct information. This is very important, especially for your business name, phone number, and business address. You can also update by posting promotions and business announcements or sharing industry-related news.
Use its Q&A features.
Google My Business has a Q&A feature where customers or possible leads can ask questions about your business, products, or services. It’s best to answer these questions since customers get the answers they need from the source itself. Answer any questions you get right away, as other users are allowed to answer them.
Respond to customer reviews.
Online shoppers prefer businesses that engage with their customers. Thanking customers for good reviews makes your brand more credible for search users. Good reviews also encourage more people to check out your brand, products, and services.
Write and publish posts.
As stated earlier, you can update your business listing by writing and publishing posts. The best thing about Google posts is you can add photos, videos, and most importantly, a call-to-action button. The call-to-action button is helpful if you want to get more leads from search users. You can also write posts to highlight business news, upcoming events, and promotions.
Use its messaging feature.
Google has a messaging feature that allows users to send you a message through your listing on Google My Business. This text messaging feature is a great tool you can use to quickly respond to customer queries.
Add photos and videos.
According to reports, business listings on GMB with photos and videos receive 42% more requests for directions. Posts with visual content allow customers to see what your business looks like, as well as your products, services, and staff.
