Nearly half of Google search results are from online users looking for local information. On top of that, it was reported in 2021 that 28% of local Google searches result in a purchase. It is also said that 76% of users who search on their mobile devices for a local business visit it on the same day. These numbers can prove how your business can generate more sales and income by working on your local search results.
But for your business to appear on local search results, you need to optimize your digital marketing strategy for your local audience. Here are tips, from the best digital marketing agency in Pasadena, on how you can get more sales from local search results.
6 Tips to Get More Sales from Local Search Results
- Create a Google Business Profile
- Use Yelp and Yelp Ads.
- Optimize your landing pages for local search.
- Create a local campaign ad group on Google Ads.
- Check your website’s mobile optimization.
- Sign up on local and business listing websites.
1 – Create a Google Business Profile
Google Business Profile, formerly known as Google My Business, is Google’s own business directory tool. Businesses are free to sign up or claim their business on this tool. Upon signing up, your business will appear on Google Search Results and in Google Maps, where local customers can find you. This creates an excellent opportunity for your business to increase your local brand awareness.
With Google Business Profile, you can add important information about your business, including business address, contact number, and website URL. It also allows you to upload photos and videos and post updates to interact with your target customers.
2 – Use Yelp and Yelp Ads.
Yelp is another great tool you can use to promote your business in your local area. What makes Yelp stand out from the rest of local business directories is that it allows customers to leave reviews about a business. This makes it the go-to website for search users to check whether a business can provide outstanding service.
Yelp also has other features that can help you increase your brand awareness. These two features are Yelp Page Upgrades and Yelp Ads. Yelp Page Upgrades will unlock advanced features of your Yelp Profile such as (1) Remove Competitor Ads, (2) Add Logo), (3) Business Highlights, and many more. On the other hand, Yelp Ads will enable your profile to show on other Yelp profiles relevant to your industry and in search results when a user is searching for something similar to your business.
3 – Optimize your landing pages for local search.
For your website to appear on local search, you need to optimize your landing pages for local search users. Start by finding local search keywords. You can use Google Ads to see what search terms your target audience uses on Google Search. Now, find local search terms relevant to your business and close to your primary targeted keywords. Once you find them, start by incorporating them into your on-page optimization.
After you have incorporated local search terms into your on-page optimization. Start building content with these local keywords to start building links. Also, make sure that every page of your website has your business information on the footer. This information should include your business address, phone number, and local phone number.
4 – Create a local campaign ad on Google Ads.
To increase your brand’s exposure on Google’s local search results, you can use Google Ads and create a local campaign ad. Your local campaign ad should target local audiences by setting your demographics and locations. It will also be best to use high-search local keywords on this campaign instead of sticking to your usual keywords.
You can improve your local ads by connecting your local campaign to your Google My Business. To do this, use the same email address for both accounts. If not, you can always add the email you’ve used on Google Business Profile to your Google Ads account. This way, you can also use it when adding your location extension.
5 – Check your website’s mobile optimization.
When searching for local businesses, most customers use their mobile phones. This is because they are likely to use Google Maps to guide them to reach the location. You also need to prioritize optimizing your website for mobile users because it sends a signal to Google that your website is updated.
Use a tool called Google’s Mobile-Friendly Test. Copy and paste your website’s URL. After processing your website, Google will give you a full report on whether your website is mobile-friendly or not. It also gives you a list of recommendations on making your website mobile-optimized.
6 – Sign up on local and business listing websites.
Last but not least, sign up on local and business listing websites to promote your business and share local information. There are thousands of business and online directory websites you can use. Most of them even let you sign up and list your business for free. Using these directory websites also sends a good signal to Google. Further, it helps your business be seen and considered by Google as local. This, in return, can increase your website’s ranking on Google’s local search results.
Also, use social media to share local events and updates about your business. You can use social media channels like Facebook, Linkedin, Instagram, and Twitter to reach your local community. Tag your location on your posts, so they will show on the feeds of local users.
