Content remains king. But it needs to be almost-perfect to make users want to read them and share them on their social media pages. That is why, for today’s article, we decided to give you a few tips on how you make your next blog posts better.
Here are six things you can add to further improve your blog post:
- Add high-resolution images.
According to the best digital marketing company in Los Angeles, articles with images get 94% more views than those without. This is because high-resolution pictures are engaging and visually appealing to readers. Make sure to use a large photo for your featured image, and insert a photo for every 500 words.
- Create click-friendly headlines.
Eight out of ten users are likely to read a headline, but two out of ten will actually read your entire article. So think of a title that will attract readers. Try experimenting with title variations to find the right fit.
- Stick to short paragraphs.
Short paragraphs and white spaces are likely to encourage users to continue reading. They motivate users to finish the full article even if the topic happens to be complex. Aim to use 2 to 6 sentences per paragraph. Don’t forget to use white spaces to make longer articles less overwhelming.
- Add helpful visuals.
The human brain can process visual information 600,000 times faster than it can process textual content. So help messages stick to your readers by using visual presentations. You can use charts, graphics, videos, or social sharing options.
- Use bullets and numbered lists.
Bullets and numbered lists are preferred by most readers, especially for mobile users, since they read top-down instead of left-right. This is because lists help them to skim the content and find important information quickly. For example, if you have a step-by-step guide in your article, use a numbered list to outline them.
- Don’t forget a strong call-to-action.
A call-to-action prompts your reader to do something on your page, such as sharing your article or liking your social media page. You can use it to increase blog followers, leads, social interactions, and customer engagement.
