Many people use Yelp to look for great businesses within their local area. In fact, it was reported that the platform has over 92 million unique mobile users per month, while a separate study shows that over 97% of people who use Yelp make a purchase within a week. While having a Yelp business profile can help your business show on the platform search results, using Yelp Ads will further help you get in front of users on your own terms and within your budget. This advertising tool from Yelp also has its own tracking tool to help you measure the results of your ads.
If you’re planning to run ads on the platform, Cybertegic is a local marketing agency in Pasadena that can help. As a Yelp-certified agency, we are sharing these seven tips on how you can improve your Yelp Ads:
1 – Set a goal for your ad campaign.
The first step in creating your Yelp Ads is to set a goal for your ad campaign. By identifying your goal, it will be easier for you to measure the success of your ad campaign. There are three goals to choose from:
- Let Yelp optimize (recommended)
- Get more phone calls
- Get more website clicks
If you want to increase your website traffic, you can choose “get more website clicks.” On the other hand, if your business wants to increase the number of your inbound leads, you should choose “get more calls.”
There is also the option “Let Yelp optimize,” which will help businesses to reach more customers and send more people to their business page.
2 – Add photos to optimize.
Choosing “Let Yelp optimize” as your ad campaign goal will allow you to test different photos from your business profile. The image with the most ad clicks will automatically show in your ad.
However, if you already have a photo you want to use for your ad campaign, you can select one from your gallery.
3 – Write your own ad text.
Yelp Ads allows you to write your ad text and customize it so you can attract relevant customers. Customizing your ad text will also help you highlight your business in your brand tone and voice.
The ad text is the best section you can use to share what makes your business stand out from the rest. For example, you can add information about your business features, whether you operate 24/7, provide delivery, or are minority-owned.
The key is highlighting what’s unique about your business, products, or services and why customers should click your ad.
4 – Choose the right keywords.
Adding keyword searches will help you make sure that your ads will show only to potential customers. On keyword searches, you will see a box with pre-set keywords which you can decide to remove if you don’t want your ads to appear for those searches.
There is another box where you can block negative keywords so your ads won’t appear in specific searches unrelated to your business. For example, if your business offers “copier repair services,” it makes sense to block keywords like “fax repair” or “shredder repair.”
5 – Target the right locations.
Yelp Ads is about targeting local customers. So it’s crucial to take advantage of the platform’s location-based targeting. It will also allow you to determine how far you want your ad to be shown.
You can geo-target your ad to display in specific locations or several miles from your site to help your ads reach the right customers. This is a beneficial feature for businesses that offer services in larger areas or in several nearby locations.
6 – Set a budget.
You will see a daily ad budget option when starting your Yelp Ads. It is automatically set by Yelp based on what businesses in your industry typically spend on their ads. You can choose to go with the set daily ad budget by Yelp or set your own.
To help you decide on your daily ad budget, you will see an approximate number of clicks your ad can receive. This is based on your selected budget and estimated cost per click.
When it comes to Yelp Ads, you will only pay when someone clicks it. On the other hand, the cost-per-click may change based on the demand in your business category and location.
7 – Update your Yelp page.
Using Yelp Ads will help your business reach more potential customers. However, once people click on your ad, they will instantly land on your page. And when they do, you will want your Yelp business profile to show accurate and complete information.
People also prefer Yelp pages with more details and information to learn what these businesses offer and help their purchasing decisions.
When updating your Yelp page, make sure to add your location, service area, operating hours, and the best way they can get in touch with you.
If you have the budget, you can opt for Page Yelp Upgrades. This paid subscription will enable you to add special features to your Yelp Business Profile, such as Call to Action, Business Highlights, Logo, Portfolio, and more.
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