Did you know that you can actually increase your website’s sales by tweaking a few things to your website? This involves on-page optimization, an important part of search engine optimization, also known as SEO. So if you want to see your sales and traffic improve, we gave a few tips below that can help you and your e-commerce sales.
Here are seven tips on how you can improve your SEO strategy as listed by the best digital marketing company in Los Angeles:
Create SEO-friendly pages.
You must build an SEO-friendly website that has optimized pages. Each page should have unique and quality content and has user-friendly URLs as well as optimized meta content. It is also important to check your website for broken links and crawl errors so your web developer can fix them.
Deliver a good user experience.
As more users prefer the use of mobile devices to search the internet, Google is working to further update its algorithm and give importance to crawling mobile-friendly sites. Your website should load fast and should be mobile-responsive as well.
Create user-friendly navigation.
The best way to keep your customers on your website, aside from quality content, is to have user-friendly navigation. Easy navigation allows them to search your site easily, which increases the chances of turning users into customers.
Your website should be mobile-friendly.
Again, we put emphasis on creating a mobile-friendly website. Also, make sure that your website meets all the standards Google has set to consider a website mobile-friendly. You can do this by submitting your website’s link to their Mobile-Friendly Test Page.
Learn how to use search data.
Take advantage of using search data to improve your overall SEO strategy. You can start by doing data mining and listing down 10 to 20 keywords that will work for your website. Optimize and check if there are any effects on increasing your sales or traffic.
Always prioritize website maintenance.
Make sure to always check your website for problems. Make regular adjustments to your site and submit the sitemap to Google so their robots can re-crawl your website every week or twice a month.
