Your website design can either make or break your online business. As much as possible, it is important that your web design caters to what users need and look for. This way, you can make sure that your online visitors can turn into loyal customers.
Here are eight tips on how you can improve your website’s design as listed by the best digital marketing company in Los Angeles:
- Remove all the clutter.
A website with too much clutter and less targeted information can easily lose a customer’s interest. According to reports, 62% of online shoppers leave a website if the page is overloaded with too much information.
A good strategy you can follow is to cut down the number of words used on your landing pages. This is because only 28% of the page text is read by your online visitors. And that is why you also have to make sure that your text is wisely adjusted to your website layout.
- Place the vital info in the most important sections.
Always remember to place all the vital information in the section where most eyes go. According to professional web designers, users spend 80% of their time looking for the information above the page fold. So this is where you should place all the vital details you want your customers to know.
- Maximize your website visibility based on the user’s reading partner.
Reports suggest that most users scan web pages in an F pattern. Experts also said that the CTA banner designed in a short vertical-style works best. Navigation should also be longer and in a vertical stripe. On the other hand, a headline in horizontal stripes works best for maximum visibility.
- Your website should have a swift load time.
According to digital marketing experts, websites that load completely in the first seven seconds has less bounce rate. Loading speed is also said to be an important factor for Google to rank a website. This is why you should properly optimize your website to get a faster load time.
- Check the size of your search box.
Experts believe that the average size of any search box is 18 characters. And, extending a search box size to 27 characters can accommodate 90% of queries.
- Optimize your page layout.
You should optimize your page layout for a length of 1,000 to 1,600 pixels and a width of about 700 pixels. The page layout should also be uniform for all pages with changes only in content and visuals. The navigation menu should also remain the same for each page. And remember to omit dead pages that can increase your website’s bounce rate.
- Use one font family.
Be consistent and only use a uniform font family throughout your entire website. Also, avoid using more than four different colors in your website text to avoid any confusion. Optimal text length for each text line should also just be between 45 to 75 characters.
- Pay attention to the links on your website.
Make use of the universal color of links, which is blue. It is also better if the link color changes when clicked. In fact, more than 73% of websites use different colors for clicked and unclicked links.
