Brand awareness is crucial in building a customer base as it promotes creating a connection to your target audiences. It creates user loyalty and motivates customers to buy. A great example is Nike, which is a known brand, and most people prefer to buy sports shoes and clothing because of the brand name. This is why improving your brand awareness is very important if you want to create a lasting relationship with your customers.
Here are five ways to increase brand awareness online, recommended by the trusted marketing agency in Pasadena, Cybertegic:
1 – Use a clear and consistent brand message.
A way to make your brand memorable to users is to develop a clear and consistent brand message. Then update your website and all your company communications to publish your new brand message. Use different means of communications from PR releases, email signatures, blog posts to social media pages including Facebook, Twitter, Instagram, and Linkedin.
2 – Design a distinctive logo.
Create a unique and distinctive logo that will represent your company’s values. It should be recognizable and be easily remembered by anyone who sees it. You should also choose and decide your brand’s color themes. This will play a role in making your brand memorable to the users. For example, Coca-Cola is known for its red and white color theme. Then there’s Facebook, which is known for its blue and white theme.
3 – Stand out from all your competitors.
Differentiating your brand from all of your other competitors is the best way to stand out. This makes users curious about your brand and convinces them to buy from you instead of others. To be able to stand out, you need to deliver what your target audience needs. Create and deliver content that answers questions and provides helpful information at all stages of a customer’s sales journey. Share this marketing content on your blog, infographics, social media pages, and videos.
4 – Deliver a consistent customer experience.
A brand is easily remembered if its customers have experienced good customer service. Almost all brands promise their customers exemplary customer service, but not all can meet or exceed the customers’ expectations. So make sure to set your brand apart by establishing a good and consistent customer experience.
5 – Increase your brand exposure.
To increase your business’ brand awareness, you need to double your marketing exports to increase your brand exposure. Reach out to other audiences by adding marketing channels to your current strategies. For example, if you share content through your blog post, then use other forms of microblogging such as Tumblr. You can share your blog post on your different social media channels. You can also try other forms of social media channels like TikTok, for example.
