YouTube is the second largest search engine platform on the internet, following Google. It has two billion monthly active users and is considered the most popular online platform in the United States, as reported by Pew Research. So how can a business use YouTube to further increase its brand awareness?
Here are proven and effective ways small businesses and online marketers can use YouTube to increase brand awareness:
Share your customers’ stories.
People love to listen to stories. And while you may want to create a video featuring all the benefits of your brand and the products or services you offer, end-users prefer visual content from brands that showcase customer’s feedback. End-users tend to trust a brand more if it shares customers’ genuine experiences. Google also prefers this type of content because it is considered user-generated.
Don’t be afraid to use humor.
Have you heard of the famous Dollar Shave Club video? The Dollar Shave Club video went viral back in 2012, which was made by a start-up company and took a single day to shoot. That video paved the way for the company’s success, getting 4.75 million views in three months and generating 12,000 orders within the first 48 hours it went up on YouTube. And what separates the Dollar Shave Club video from other marketing videos? It used humor and a topic that end-users can relate to, making their video memorable and powerful.
Work with influencers.
There are many influencers on YouTube with different specialties. There are gamers, travelers, fashion enthusiasts, and many more. Whatever your industry is, you can find an influencer you can work with if you want to reach out to your target audience. Influencer marketing can help start-up businesses build their following on the platform. It will also allow you to instantly target people who are already interested in your product or service.
For example, if your business sells lipstick, you can work with a beauty influencer to feature on their page and review your best products. All their followers interested in beauty products will get an idea about your brand, and you will have a high chance of getting qualified leads.
Invest time, effort, and money.
Video marketing is the next big thing. As it is harder to engage with the new generation of consumers because of their shorter attention span, marketers should pay more attention, time, and effort in creating their videos. Invest in video marketing because it brings conversion and qualified leads to your business. Video marketing materials can also be reused on different platforms, which makes this strategy a smart investment.
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Want to learn how video marketing can help your business and get more conversions? We at Cybertegic, a trusted digital marketing company in Los Angeles, are up for the task. We have helped companies produce videos to reach their target audience and boost their exposure and sales.
