If content is king, social media is referred to as its queen. Together, they can improve a business’s brand awareness and connect with their target audience. But since anyone can use social media, your business should be able to stand out from the rest.
That’s why for today’s article, we at Cybertegic, your go-to digital marketing company in Pasadena, have summarized some tips at your disposal. Each of these tips is Google-approved and can help brands stand out in social media this 2021:
Tips to Make Your Brand Stand Out in Social Media Channels
1 – Work on your brand resonance.
With all the bad things happening worldwide, there has been a significant demand globally for brands to use their channels for good. Companies that chose to overlook the wake of human rights and political conversations have received backlash on their social media pages.
Google sees that it is time for brands to let their audience know that they stand for something and that they should use their platforms to let people know their opinions. This will resonate with your brand value. And as Google says, businesses should strive for brand resonance with their audience.
Another tip is to never use your platforms for a chance to clout-chase on social media. People are smart. They don’t want to support brands that are forcing their way into the trends and conversations that they don’t belong to in the first place.
2 – Check your audience’s cultural climate.
The cultural climate is essential when it comes to connecting with your target audience. It lets you understand more about your audiences and their needs. They help you learn what you can offer to further help them achieve their goals or provide solutions to their problems. It will also let you know what they wouldn’t want to see from your social media platforms.
So before posting anything, always check what is happening on each platform. Don’t post anything without proofreading your message. Check for anything that can cause your audience to be upset about your brand.
Another tip is to look for ways how your brand can add value to the community. The Bank of America, for example, shows in their social media platforms the importance of financial literacy by giving tips.
3 – Always think of a backup plan.
In times of uncertainty, it is crucial for brands to always have a backup plan in their social media strategy. Businesses should be ready to resolve or shift their directions depending on their posts’ reactions.
While it is almost impossible to not get a single negative comment on your posts, there is a rule of thumb that social media marketers follow. This rule states that when 20% of the comments your post is getting are off-topic or hostile, it’s time you send a new creative message to your audience.
Our takeaway
This digital world power couple — content and social media, can definitely help businesses stand out from competitors. However, it’s not as easy as it sounds. Regularly posting content without checking your message will not be effective and might even contribute to your downfall.
Always research your target audience. Determine what tone of message resonates with your target customers, check the cultural climate, and always have a backup plan.
Should you need help with social media marketing strategies, we are here to help. Feel free to contact us for a free consultation!
