Did you know that 92% of social media marketers use Facebook for advertising? Facebook is undeniably the most used social media channel in the world. So if this social media giant is not included in your digital marketing strategies, now is the right time you do. If done correctly, Facebook marketing can help build brand awareness and bring in potential customers to your website. This is why for today’s article, we’re going to help you start your Facebook marketing strategy by giving tips on Facebook Business Page optimization.
Cybertegic is a top digital marketing company in Los Angeles, and we have helped businesses around the area grow their revenue through proper social media marketing and advertising.
Here are ways to optimize Facebook Business Page to get leads:
- Choose the right name for your Facebook Business Page.
- Customize your Facebook Page URL.
- Complete your profile.
- Pay more attention to your About Us Section.
- Use your main keywords strategically.
- Add your business phone number and address.
- Post updates regularly.
- Implement Facebook’s new features.
1 – Choose the right name for your Facebook Business Page.
When optimizing your Facebook Page, finding and using the correct name that works for your brand is crucial. First of all, once you choose a name for your page, it’s permanent. And most importantly, the first word of your Facebook page title is the first thing Google indexes on your page.
Think of a suitable name for your brand which represents your business and showcases its personality. Remember that the real intent of your Facebook Business Page is to spread brand awareness. So choose a memorable name and avoid adding generic keywords to come off as spam-like.
2 – Customize your Facebook Page URL.
Facebook automatically generates your Facebook Business Page’s URL when you sign up. However, it will help your page more if you can customize the URL. Incorporate your brand name into your Facebook Page’s URL to make it unique and easy to remember. Moreover, if your Facebook Page URL matches your page’s title, it helps strengthen brand recognition. It will also help your customers easily find you on Facebook Search and other search engines like Google.
3 – Complete your profile.
When it comes to Facebook marketing, information is vital. So make sure to complete the profile of your Facebook Business Page. Upload high-quality images for your display photo and cover photo, preferably ones that display your brand’s logo. Complete and use up-to-date information for your profile info, including website link, phone number, email address, about us, and other additional information.
4 – Pay more attention to your About Us Section.
The main reason why users go to your Facebook page is to know the details of your business. These include information about where your store is located, what services you have to offer, your products, your working hours, and more. Therefore, you must provide complete, detailed information.
Facebook Page’s About Us section provides you a place where you can emphasize this information and showcase the benefits your products or services can bring to customers.
5 – Use your main keywords strategically.
Adding keywords to your social media pages is still crucial. However, you need to strategically place them so your page won’t come off as spammy. Place your target keywords in the most important parts of your Facebook Business Page, such as the “About Us” section. You can also add the keyword on the short description of your page if it is applicable.
When adding a keyword to your Facebook Business Page is to make sure that you mention them naturally in the context. Adding them out of the blue to your About Us business page without relevance will not help your page.
6 – Add your business phone number and address.
As mentioned above, your profile must be complete, and this should include your business phone number ad address. Adding this info can help your local SEO because Facebook pages are one of the business listings Google considers when checking the local information of a brand. So make sure to fill out your business address, including the city, state, and zip code. As for the phone number, use a local business phone number as this sends a signal to Facebook that your business is found in the local area.
You can help your brand show on top of local Google search results by providing this local information. However, keep in mind that the address and phone number you add to your Facebook page should be similar to your website.
7 – Post updates regularly.
Post updates on your Facebook Business Page regularly. Updates signal to Facebook and other search engines that your business is active. Regularly updating also helps your followers remember your brand and engage with your page if they find a post helpful or entertaining. Share updates about your business or local events in the area. You can also post special promotions or discounts for your Facebook Page followers.
8 – Implement Facebook’s new features.
Facebook provides tools useful for marketers that will improve the look of your Facebook Page and help drive leads and conversion. For example, Facebook has a call-to-action feature that allows you to add several buttons to your Facebook page, including Sign Up, Book Now, Contact Us, etc.
Facebook Pay is another feature you can use for your business, which allows your customers to send their payments directly to Facebook without charge. So take time exploring these new features that Facebook regularly adds, as they can significantly help your business.
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We hope this guide will help you optimize your Facebook Page and drive more leads to your business. If you need help with your social media marketing, you can schedule a free business consultation with us via our website.
