I’m sure you’ve heard many times how Google My Business listing is a great tool you can use. However, to fully see its potential, you need to properly know how to optimize your listing. And that’s what we’re going to discuss in today’s article. Here are ways on how you can optimize your Google My Business listing to get more leads and increase your local search result exposure. These tips are rounded up by us at Cybertegic, the best digital marketing company in Los Angeles.
Ensure that all your business information is accurate and up-to-date.
Remember that all information you include in your Google My Business listing is indexed by Google Search and Google Maps. Having complete information makes it an excellent foundation for your local SEO. With that said, your Google My Business listing info must be consistent with those listed on your website.
Respond to customer reviews.
Google often discusses its preference for user-generated content like reviews. Business listings on Google My Business with more reviews are likely to appear on top of search result pages. And responding to them is important, as it allows you to engage with satisfied customers. The same is the case with negative feedback; respond and help solve the problem. Doing so shows potential customers that you care for your customers and value relationships with them.
Use its Call-to-Action feature.
A study reported that 90% of business leads prefer to receive a text message than a phone call, making mobile messaging an integral part of your online marketing strategy. You can start by enabling the messaging feature on Google My Business to help with customer engagement and retention, increasing the chances of closing the sale.
Share business updates through posts.
Google lets you update your business listing by publishing posts with a call-to-action button. These buttons include Call Now,” “Learn More,” or “Book Now.” You can use a post on Google My Business to speak directly to your customers and online users interested in your brand, product, or service.
Track customers’ paths on Google My Business.
Google My Business has a reporting tool called Google Insights, which provides data, including information on how customers find your listing, whether as a direct search or discovery search. You can also determine where customers are finding your listings exactly on Google, like Search of in Maps.
