Creating landing pages can significantly help increase your conversion rate. These pages make it easier for Google and online users to find your brand and location. For businesses within Pasadena, start to create a local landing page to reach customers in your area. If you have no idea how to start and optimize landing page for your local business in Pasadena, the guide below can help you.
Here are tips on how to optimize landing pages for businesses in Pasadena:
- Add location to your meta content.
- Create a landing page that can be indexed.
- Use the right set of keywords.
- Add local information to your landing page.
- Be consistent with your NPA.
- Build links for your local landing page.
- Create quality and relevant content.
- Highlight the benefits of your business.
- Offer special promos.
- Display your credentials and customer reviews.
- Add personalized call-to-action.
- Check the accessibility of your website.
1 – Add location to your meta content.
For customers in Pasadena to find your page in local search results, it will help add locations in your meta content. This includes adding the location, “Pasadena,” in your landing page title, meta-tags, descriptions, and in the page’s URL.
2 – Create a landing page that can be indexed.
Another critical thing when building a local landing page is to make sure it has a discoverable URL. This way, Google can index your page. If your page is only available within your site, then Google won’t be able to crawl it or show it to search users.
3 – Use the right set of keywords.
For your landing page to get traffic and conversion from local customers within Pasadena, you first need to know the right keywords you should use. It doesn’t necessarily mean that the keywords working for your general pages will work successfully for your local landing page. This is why it is important to do the proper research on what keywords are local search users using within your area when searching for things related to your business.
4 – Add local information to your landing page.
Populate your landing page with local information about your business. This will help Google identify that it is a local landing page on your website. The page should show your business address, local number, and a map of your area. This information will also make finding your location easier for people who want to do business with you.
5 – Be consistent with your NPA.
NPA consistency is another factor Google checks when indexing your website. The NPA information on your landing page, including business name, phone number, and address, should be similar to your online directory listings, such as in your Google Business Profile.
Your search ranking will be negatively affected if, for example, your local page published your address as “S.E. 5th St.” but is listed as South East 5th Street in your Google Business Profile. Make sure to keep this information consistent across all pages and profiles.
6 – Build links for your local landing page.
Link building is another ranking factor that Google uses in local search results. So it is crucial to build links for your local landing page.
However, building links for local pages is different. Instead of just searching for websites related to your business-to-site links, you need to find websites of businesses or organizations within your area when it comes to local link building.
7 – Create quality and relevant content.
Content remains the king of digital marketing. It is the first element in your website that Google indexes to learn about your web page. You need to create unique and quality content relevant to your local customers for your local landing page.
Learn about what your local customers need and deliver the specific information through your content.
8 – Highlight the benefits of your business.
For your local landing page to bring conversions, you must let search users know what they are getting from choosing your business over competitors.
Use your local landing page to introduce your brand and answer questions such as:
- Define what your business do?
- What makes you different from your competitors?
- What is your unique selling proposition?
9 – Offer special promos.
Landing pages are the best channel to advertise an offer or promotion only available for your local customers and effectively build interest in your business. A special promotion often gives customers the need to engage with your brand as it is only given to them.
For example, if you own a restaurant in Pasadena, you can give special discounts to local customers within the area.
10 – Display your credentials and customer reviews.
Did you know that 93% of consumers turn to online reviews before engaging with a brand? Reviews and testimonials from other customers make it easier for online users to trust your brand and consider doing business with you.
This is why as a top marketing agency in Pasadena, we highly recommend our clients add reviews and testimonials to their landing pages. Aside from reviews, you can also add credentials such as licenses, awards, and official accreditations.
11 – Add personalized call-to-action.
HubSpot reported that personalized call-to-action on landing pages can increase the conversion rate by 202%. Personalized call-to-action buttons are designed for a specific set of audiences. In the case of local landing pages, you need to create a CTA button that speaks to your local customers.
For example, you can create a CTA button that says “50% Off on Local Customers” or “Free Business Consultation.” This will make your local customers feel special as you give them a better offer than others.
12 – Check the accessibility of your website.
To ensure that your landing page is optimized correctly, you need to check its accessibility. This includes every element that can help your landing page convert a search user into a lead. Start with checking the following things:
- Does your web page load properly on different devices and browsers?
- Is your landing page easy to navigate?
- Does your content look readable?
- Is there a call-to-action button?
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If you need help creating and optimizing a landing page for your business, Cybertegic can help you. We have years of experience in Search Engine Optimization, which includes ranking small businesses on local search results. Contact us for a free business consultation.
