According to SocialSheperd.com, retail e-commerce sales in 2021 were estimated at $4.9 trillion worldwide. And when it comes to e-commerce, it doesn’t stop with creating an online store for your business. It also includes making sure your product pages appear on Google search results.
Product pages successfully appear on Google search results by optimizing them. Here are some tips on optimizing your product page to make them appear on Google search results. These tips are from our SEO experts at Cybertegic, a trusted digital marketing company in Los Angeles.
1 – Align your product names with search queries.
To get your products on top of search results, you need to align your product names with how your target audience searches your products. The product name should include its brand name, model number, and attributes such as its size or color. You also need to include keywords in your product name, and they should also appear in its metadata and URL.
2 – Work on your title tag and meta description.
Metadata is a crucial part of SEO. It refers to the title tag and meta description of the pages on your website, including your product pages. As stated earlier, you must include your keyword and product name in your title tag and meta description. This way, search engines can easily understand what your page offers its search users.
Optimizing your product pages will also rank on Google search results when users search for keyphrases related to them.
3 – Construct a good URL.
A good URL structure can help search engines like Google understand the site structure of your website. And an organized site structure leaves a better impression on the Google algorithm. You can get more clicks when visitors see your product page URL reflects their search query.
When creating a URL, make sure it is descriptive and easy to read. The URL should also be brief, consistent, and in lowercase.
4 – Use product attributes.
Attributes describe the products so customers and search engines clearly know what you are selling. Product attributes include brand, model, color, size, and SKU.
You can also link different attributes to show related products. For example, if you sell wine, you can link its brand name, product series, and wine type to an overview page.
5 – Add descriptive headings.
Whether you’re building a landing page, a blog, or a product page, headings are an essential part of a web page. They help users and search engines quickly see what the page is about and how it is structured.
The H1 heading should be used for the product name on a product page. On the other hand, the H2 headings are for the important sections of your product pages, such as its features, specifications, reviews, and Q&As.
6 – Write descriptive and engaging product descriptions.
Write a descriptive and engaging product description that convinces visitors to buy from you. Use a personal approach in writing your content, explaining its benefits and features. If possible, you should also naturally include your target keywords in the product description.
The product description should also have specifications that clearly describe the product’s features. These specifications include the color, weight, and size or anything visitors need to know when deciding whether to purchase the product.
Lastly, your product description should be simple, clear, and easy to read.
7 – Add quality images.
Product images give a clear idea to visitors about what your product looks like in real life. Adding high-quality photos is crucial to improving the conversion rates of your website. Consider adding lifestyle images or pictures in action that show actual people using your products.
In addition, make sure to optimize the images before uploading them to your website. Input the product name and alt attributes, and add an image XML sitemap to help search engine robots crawl and index them. Images also appear on search results, and having this information increases the chances of them showing up.
8 – Use product schema.
Appearing on top of search results shouldn’t just be your ultimate goal. As the battle for click-in search results gets more competitive, you must do everything possible for your website listing to stand out. Use schema markup to show snippets of details about your product.
By using product and review schema markup, your website listing will show extra content about your products to search engines. This enhances the way your website appears on search results. And when the listing shows more product information, it will likely be clicked by search users.
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Do you need help with optimizing your product pages? Cybertegic is a marketing agency in Pasadena that offers search engine optimization services for businesses to boost their website conversions. For a free business consultation, contact us via our website.
