Yelp is a popular directory listing online. It acts as the modern-age business directory to help people find businesses in the area. Consumers turn to Yelp for recommendations and reviews about a business they are interested in. Yelp has more than 100 million unique visitors in the United States alone each month.
And being on Yelp will benefit your business in the long run. According to SurveyMonkey.com, 90% of users who search for a Yelp business page are likely to purchase within a week. This is why any business must have its own Yelp business page.
Here are ways on how to optimize your Yelp Business Page from Cybertegic, a digital marketing agency in Pasadena:
10 Ways on How to Optimize Yelp Business Page
- Create or claim a business page on Yelp.
- Update your business information.
- Update business categories and services.
- Update the service area.
- Add business hours.
- Upload photos and write their descriptions.
- Add your business specialties.
- Update your business history.
- Update the Meet the Owner or Manager page.
- Engage customers with your Yelp page.
1 – Create or claim a business page on Yelp.
To start with Yelp, you need to have a business page. You can either create one, find your business, or claim your Yelp Business Page. Claiming your business page is the only way you will manage it. After you have claimed your page, Yelp will allow you to edit all the details on your business page. You can access a suite of free tools to help promote your business to Yelp users. You will also see its Metrics, which help you track user views and customer leads from Yelp.
To claim your business on Yelp, here are the steps you need to follow:
- Step 1 – Go to Yelp for Business to claim your page.
- Step 2 – Search for your business by typing in your business name. If it is listed, click on it. However, if not, click the “Add to Yelp for free.”
- Step 3 – Proceed to create an account. Enter your business information and email address.
- Step 4 – Verify your business account by entering the verification code. You will receive this code either via email or call the phone number listed on the page.
Once you have claimed your Yelp business page, the next thing you need to do is to optimize.
2 – Update your business information.
For Yelp to show your business to users looking for products or services similar to what you have to offer. Upload all the basics about your business. This includes your business name, phone number, business address, and website.
Remember that you need to post all the accurate information about your business. This is highly important as Yelp will not only check your business information. Google will also crawl any business information posted on your Yelp page. The accurate information on your Yelp page will help boost your website as long as the same information is published on it.
3 – Update business categories and services.
Updating the Categories and Services will help Yelp users to understand what exactly your business is offering. Yelp will allow you to choose three business categories or services. Make sure to select the best categories that are relevant to your business. Focus on the main categories and avoid using any general industry. For example, if you own a private town car service, you won’t want to add Taxi as part of your business category.
4 – Update the service area.
Your Yelp Business Page’s Service Area will help users know what areas you provide services to. This will help Yelp connect you with the right customers. It improves the location accuracy of the inquiries you’re getting from users. This will let you get more local customers from Yelp.
To update your Service Area, follow these steps:
- Step 1 – Login to your Yelp Business Page.
- Step 2 – Go to Business Information.
- Step 3 – Click Add Service Area.
- Step 4 – Enter the cities or zip codes. Once you list every location, click Save and Publish.
5 – Add business hours.
Aside from your services area, posting your business operating hours is also crucial. This is important to let Yelp users know when’s the best time to visit your business. Updating your business hours will also add the availability of takeout or delivery services. You can also add special weekend hours and add special holiday hours.
Once your business hours are set, Yelp users will be able to see a banner that will highlight your regular and special hours on Yelp Business Page.
6 – Upload photos and write their descriptions.
Adding photos will help highlight all the aspects of your business. This helps paint a complete picture of your business, its products or services, for potential leads or customers. Make sure, though, that you only upload professional-quality photos that depict your services.
When uploading photos, make sure to add captions to each of your newly uploaded images. When adding captions to your photos, precisely describe the events happening in the picture.
7 – Add your business specialties.
Another important detail you need to update on your Business Yelp Page is the Specialties. The Specialties section is where you can list down specific services and features that separate your business from its competitors. This gives you an edge to introduce your brand and make it stand out in the industry.
8 – Update your business history.
Another thing you should add to your Yelp Business page is History. This section will allow you to let Yelp users know about your business background. You can use this section to tell the story of your business, how it is found, and your future goals.
9 – Update the Meet the Owner or Manager page.
Update the Meet the Owner or Manager section. This information is helpful for your customers as it will be easier for them to know who to look for when calling your business. It adds credibility to your business, encouraging your customers to trust your brand more as they see the person behind the company.
10 – Engage customers with your Yelp page.
Once you have updated all the important sections on your Business Yelp Page, the next step you need to do is to optimize it. Whether you choose to upgrade to Enhanced Business Profile, use Yelp Ads, or stick with the free account. There are different ways you can use Yelp to drive customers to your business. Start by making sure to keep your Yelp page updated. All information posted should be current.
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