A good landing page can help your business grow by increasing your conversion rate, and you can achieve one by optimizing it. There is no need to redesign the whole page; you just need to make specific improvements to help your online visitors click through your call-to-action button.
Here’s how to optimize your landing page. These tips are summarized by us at Cybertegic, the best digital marketing company in Pasadena.
7 Tips on How to Optimize Your Landing Page
- Put a spotlight on what you’re offering.
- Place the important details on the above fold of your page.
- Add a straightforward call to action.
- Make it as simple as possible.
- Add your business contact information.
- Include customer testimonials.
- Optimize your landing page for SEO.
1 – Put a spotlight on what you’re offering.
For your landing page to convert, you need to ensure your customers know what you are offering. It should stand out and should entice online visitors to go through your call-to-action — either by purchasing the product or subscribing to your service. Work on the product title that appears on the landing page, and upload high-quality images of the product you are selling.
A good landing page should make the offer clear and stir up emotions in the users that will feel good about making the purchase. Building a landing page that brings positive emotions to a user is more likely to work than a landing page purely created for marketing purposes. More importantly, 95% of purchasing decisions occur due to an emotional connection.
2 – Place the important details on the above fold of your page.
“Above the fold” refers to placing the most critical part of any content on the upper part of the page. This strategy traces back to the newspapers, where publishers insert their enticing stories on the first page above the fold for people to see the headlines right away.
The same strategy works for landing pages. Keep the important information above the landing page’s fold. This is really important as more people use mobile devices such as smartphones and computer tablets. This way, they don’t have to scroll down to know more details because they get it right away. Important elements include the headline, a brief offer description, and a CTA button.
3 – Add a straightforward call to action.
Speaking of call-to-action, a great landing page has a clear and strong call-to-action (CTA). Your CTA acts as an invitation for your user to take action about the content of your landing page. For example, suppose you’re advertising a product on your landing page. Your CTA should push a potential lead to purchase the product or ask for an inquiry.
Remember that the best call-to-action uses short and intense verb words. It should speak directly to the user and use words that speak directly to your desired outcome. A call-to-action button should instruct your online users about what you want them to do, such as buying the product or subscribing to your email newsletter.
4 – Make your landing page as straightforward as possible.
The page should be as simple as possible. It should not be cluttered with different elements that will take the attention away from your offer and call-to-action. Remember that you want your landing page to convert, and for users to turn into customers, you need them to click your call-to-action. It means that the elements on your landing page should point to your call-to-action button.
Dropbox, for example, has a great landing page that only consists of five elements on its above page fold. Three of the elements are small that fit in the navigation bar space. The fourth is a subtle visual, and next to it is the call-to-action button highlighted with its striking color. Seeing the page alone gives you an idea right away what button you should click.
5 – Add your business contact information.
Your contact information is one of the most important details your landing page should have. It should include your business phone number, email address, business address, or use a contact form instead. You can also provide an FAQ page or Help Center, which will include all the answers to your customers’ questions.
In addition, an FAQ page is the best way for your page to deliver information. And if you’ve done an excellent job on creating one, it might even show up on Google’s featured snippets. This will let you help online search users who have questions about products similar to what you offer. In return, the chances of these users turning into customers increases.
6 – Include customer testimonials.
According to TrustPulse.com, 94% of B2B buyers are said to likely purchase after reading a trusted review. On the other hand, 73% of consumers trust local businesses more if they have positive reviews. This is why it is crucial to add customer testimonials to your landing pages. Feedback helps customers to build trust in your brand as well as in the product you’re offering.
One of the best ways to add testimonials to your landing page is to ask your customers for a video testimonial. A video testimonial can give you an edge over your competitors as videos tend to work more in engaging customers. Plus, adding a video on the page can boost your conversion rate by 80%. Not only that, according to recent studies, 66% of people say they prefer to watch a video to learn more about a product they are interested in buying.
7 – Optimize your landing page for SEO.
To find your landing page on organic search, you need to optimize it. SEO or search engine optimization is the process of updating your website and adding essential details such as metadata so search engines can easily crawl them. And when search engines can crawl and index your web pages, your website is likely to show up on search engine results.
The best way to optimize your landing page is to ensure that it can easily navigate and all buttons are functioning correctly. You should also add metadata to your landing page, including meta titles, meta descriptions, and meta tags. Add headlines and ensure that your product description adds value to your landing page.
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If you need help optimizing your landing page, Cybertegic can help you. We offer Search Engine Optimization services. We can help your online business get more leads, increase your traffic, improve your website’s user experience, and grow revenue.
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