Amazon is the most popular shopping platform in the U.S. In 2019, Statista reported that 150.6 million mobile users accessed the Amazon app. And as of 2020, the Amazon Prime membership program currently has 150 million subscribers, making the platform one of the best marketing channels a business can use to showcase its products to millions of users and increase sales.
And with Amazon gaining so much popularity, there are a lot more competitors selling their products in its marketplace. Because of tough competition, businesses need to have a clear and effective strategy to increase their sales in Amazon. As an Amazon Marketing Specialist, we at Cybertegic rounded up these eight tips on boosting your Amazon sales this 2021.
1 – Product Optimization
More than 66% of online consumers start their search for new products on Amazon. So if you want to increase your sales on Amazon, the first thing you need to do is learn how to optimize your product listings for Amazon’s search engine. Optimizing your product listings will get them on top of shopper’s search results, increasing their click-through rate and conversion rate.
The process of Amazon SEO includes keyword research, optimizing the product titles, description and image content, and increasing customer reviews. Failure to do Amazon SEO strategically will result in less traffic and fewer sales for your product listings. So it is highly recommended for businesses to hire Amazon Marketing Specialists to do this work.
2 – Amazon A+ Content & Storefront
Research shows that a brand’s consistent presentation can increase revenue by 33%, which is why making your brand values, images, messages, and Amazon Store consistent across all of your channels is important. You can make this possible by using powerful tools such as the Amazon A+ Content and Amazon Storefront.
Photo Source: Pattern.com
Amazon A+ Content is a premium content feature that allows Sellers to tell their brand story by incorporating high-quality images and video content in their Storefront. On the other hand, Amazon Storefront is another tool you can use to showcase your brand by designing your Amazon Store. Using these two features can help your business increase its brand visibility and recognition on Amazon, which eventually leads to an increase in sales.
3 – Quality Product Images
Research shows that 75% of online shoppers rely on product photos when deciding on a potential purchase, making product images a key component that drives sales. Not only do Amazon product images show on your main product page, but they also show up in search results, thumbnails, and your sponsored ad. Optimizing your product images can then help you stand out from your competitors and drive conversion.
When it comes to image optimization for your Amazon listing, make sure that the main image shows 85% of the product. It needs to be zoomable, closely cropped, on pure white, and only show the product for sale. It is also recommended to upload different angles of the product or size charts for applicable listings. Lifestyle images are also effective since you would want your customers to see that your product fits their needs.
4 – Amazon Buy Box
Photo Source: eStoreFactory.com
Getting an Amazon Buy Box is a game-changer. And if your Amazon store doesn’t own a Buy Box, then you’re probably losing a lot of product sales from a competitor who has a Buy Box. The Amazon Buy Box can be found in the right section of the product listing with the “Add to Cart” and “Buy Now” buttons. These are strong Call-to-Action (CTA) buttons that can significantly improve your product listing’s conversion rate.
Photo Source: BigCommerce.com
The Amazon Buy Box a powerful feature, as 82% of Amazon sales go through the Buy Box. The Amazon Seller who gets or owns the Buy Box receives the orders from customers who click the Buy buttons. On the other hand, all the other Amazon Sellers of the same product are listed below the “Other Seller on Amazon” box in the listing. If you want to increase your sales on Amazon, then getting the Buy Box is a must.
5 – Amazon Sponsored Ads
Amazon Sponsored Ads is an effective way used by Amazon Sellers to increase their overall sales. Sponsored ads are cost-per-click ads to showcase your products. By using Sponsored Ads, your products can be placed above organic search results. This is very crucial, especially since 70% of Amazon visitors never click past the first page of results.
Photo Source: ClientBoost.com
Sponsored Ads also appear on other product listing pages, as well as in third-party websites and apps. This enables your products to get more visibility, increasing their chance to get more clicks, converting into more sales. Because of these features, Amazon marketing specialists highly recommend Sponsored Ads to Amazon sellers. And of course, it is important to consistently optimize your campaigns by adding profitable search terms and updating your ads.
6 – Fulfilled by Amazon
Fulfilled by Amazon or FBA is Amazon’s own fulfillment service. FBA doesn’t just make storage and shipping easier for an Amazon Seller but is also a great way to boost your sales. FBA is connected to Amazon Prime, Amazon’s own membership program, which currently has 142 million subscribers in the U.S. Product listings with FBA shows the Amazon Prime badge — something Amazon users trust when buying products.
Another benefit of having an FBA is that it offers free shipping to online shoppers. This can greatly help increase your sales because, according to research by Statista.com, 79.8% of users say that the number one reason they shop on Amazon is because of its fast, free shipping. It is also stated in the same report that 65.7% of users shop on Amazon because they are Prime members — another reason as to why your Amazon Store should have an FBA.
7 – Price Comparison
Photo Source: PrestoShop.com
As of 2021, Amazon has a total of 9.8 million sellers worldwide, with 1.9 million actively selling on its marketplace. With too much competition going on, sometimes having a good listing is not enough. And in the end, it all boils down to pricing. For example, if an online shopper weighs up your product versus your competitor’s, the price can easily be a determining factor.
Photo Source: Voicebot.ai
In fact, 60% of consumers consider pricing as their first criteria when buying online, making it is crucial to include price comparison in your Amazon Marketing strategy. Pricing your products too high can cause you to miss out on a lot of sales. So make sure to check your pricing regularly and make sure they are competitive.
8 – Customer Reviews
Photo Source: Social Media Week
Research shows that 84% of online consumers trust online reviews as much as personal recommendations from their friends and family members. This only shows how product reviews can affect a customer’s purchasing decision. It’s because product reviews provide online shoppers with social proof that other buyers who bought the product were satisfied.
Photo Source: Medium.com
Most importantly, Amazon search results show a product’s review rating and total review count. And the better your review rating is from your competitors, the more likely it is for your product listing to be clicked. Although getting product reviews isn’t an easy task, what you can do is improve your customer service and make sure that you are attentive to your customers’ needs.
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The year 2020 was tough for most online businesses, and everyone wants to find a way to increase their sales for 2021. With more online shoppers coming to Amazon to buy things online, Amazon Marketing provides an excellent opportunity for small-to-medium businesses to increase their sales and widen their audience reach.
Do you need help in setting up your Amazon store or optimizing your product listings? Cybertegic can help you grow your online review with our data-driven Amazon marketing services. Our team of Amazon specialists has developed a proven, multi-faceted approach to our Amazon marketing strategy. We have the experience and expertise to maximize your business and brand’s long-term success on Amazon. Schedule a free consultation with us online via our website.
Sources:
- https://sellics.com/blog-amazon-seo/
- https://www.bigcommerce.com/blog/win-amazon-buy-box/#amazons-balancing-act
- https://www.marketplacepulse.com/amazon/number-of-sellers
- https://www.prnewswire.com/news-releases/study-finds-companies-with-consistent-branding-can-see-up-to-33-increase-in-revenue
- https://www.businessnewsdaily.com/11063-what-is-amazon-storefronts.html
- https://www.sellerapp.com/blog/amazon-a-plus-content/
- https://clippingpathindia.com/blogs/tips/4-important-tips-optimizing-amazon-product-images
- https://www.searchenginejournal.com/amazon-search-engine-ranking-algorithm-explained/265173/
