Google Search Engine Result Page has a feature called Local Pack which features three local business listings in response to search queries for a product or service. The business listings that appear on Google Local Pack depend on your location. But similar to how your website can rank on search results, you need to optimize your Google Business Page and website to appear on Google’s Local Pack.
Here are seven tips on how to rank on Google Local Pack for businesses in Pasadena:
1 – Optimize Google Business Profile.
Complete and optimize your Google Business Profile to help Google rank your page higher on its local search results. It also allows users interested in your business, product, or service to find you online and engage with your brand. So make sure to fill out all the necessary information on your Google Business Page. This includes the following sections:
- Business Name
- Address
- Phone Address (Use a local number for this)
- Website
- Business Hours / Operating Hours
- Category and Attributes
Also, take some to list down and optimize these sections:
- Products
- Services
- Question and Answers
Lastly, don’t forget to upload photos and videos, which will help with brand awareness. You can also use its Posts section to update your target audience about what’s new with your business. You can also post events or promos you want them to know about.
2 – Reviews are important.
According to Bright Local, 97% of customers online read reviews in local businesses. In a separate report, marketing experts found out that 92% of buyers regularly rely on reviews when making a local purchasing decision. These statistics only show the importance of gaining reviews for your website and business listing pages like Google Business Profile and Yelp.
Customers turn to reviews to check your brand and your legitimacy. Not only that, reviews are considered by Google to be a ranking factor for your website and your Google Business Profile to show on top of its local pack in search results.
3 – On-page optimization is a must.
On-page optimization is highly important in helping search engines to understand your website and content. This helps Google identify whether your business and Google Business Profile are relevant to a searcher’s query.
Optimizing your web pages will help your website and Google Business Page appear on search engine results pages. On-page optimization or on-page SEO includes updating your metadata, placing keywords, building internal links, writing quality content, etc.
4 – Build your links.
While Google’s algorithm is constantly updating, backlinks remain one of the most important factors in how Google determines which sites rank for a particular keyword. To explain it more clearly, quality backlinks signal that your website is a reputable citation source. Thus, the more quality backlinks your website has, the more likely your website will rank on Google search results.
You need to build links on websites with physical locations near your businesses for local search result ranking. You also need to create pages for local directory listing sites such as Yelp, Yellow Pages, Bing Places, Four Square, Chamber of Commerce, and SuperPages.
5 – Improve user experience.
No matter how optimized your website is, it will not rank high on local search results if it doesn’t have a good user experience. Improving your website user experience will help it rank on search results. Still, it can also improve engagement and site traffic.
User experience involves working on how users can easily interact with your website until it ends on conversion. This includes fast loading page times, easy website navigation, user-friendly design and layouts, clear call-to-action, etc. You can check Google Web Vitals to further understand how to improve your website experience.
6 – Work on your citations.
Local citations refer to online mentions of business name, address, and phone number, also known as NAP.
Your NAP information is one of the factors that Google’s local algorithm looks at. These local citations send a signal of relevancy that you’re a legitimate business within the local area.
Citations also help Google verify that your business is located at the address published on your website. Thus, the address published on your website must be the same as the address listed on your directory or business listings.
7 – Personalize your marketing approach.
Google local algorithm is designed to deliver a different search experience for each user based on their needs and demographics. When it comes to local search, Google’s algorithm pulls out all the information from your Google Business Profile and website. And with demographics having a crucial role in the algorithm, personalization has become more critical than ever.
Personalized marketing refers to delivering unique experiences to customers based on their demographics. It works by providing marketing content designed for your local customers regarding local search marketing. This means focusing on what your local customers are looking for in your store and giving them what they need.
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If you want to rank your website and Google Business Profile on local search results and local pack, Cybertegic can help you. We are a top marketing agency in Pasadena that offers our SEO expertise to businesses to help them grow their online revenue and generate more leads. Contact us to schedule a free business consultation.
