How To Rank on the First Page of Google For Your Business

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Many business owners and marketing managers want their website to be more visible online to gain more leads and get more sales. One way to achieve this is to rank on Google’s first page through Search Engine Optimization, more commonly known as SEO.

SEO or Search Engine Optimization is the process of increasing a website’s ranking by using strategies and techniques that help search engines like Google understand your website and present its content to their search users.

If you’re interested in understanding the basic concept of SEO and its best practices, then you are in the right place. Below is a guide of the best SEO practices to help get your website ranked in top Google search results.

Keyword Research

Photo Source: KeywordTool.com

Keywords are known as the foundation of SEO. First, you need to identify the most relevant keywords for your brand and website by doing keyword research. This process involves brainstorming, analyzing, and comparing the best keywords or phrases suited for your business or website that customers are using in Google.

Doing keyword research will help you answer crucial questions for your marketing campaign, including:

  • Which keyword are your customers typing in Google search?
  • How competitive are the keywords?
  • How much traffic will your website get if your chosen keyword rank?

Using the right keyword for your business is the first step to a successful SEO gameplan. This is why marketing experts usually say that keywords can either make or break your marketing strategy.

On-Page Optimization

On-Page Optimization, also known as On-Page SEO, is the practice of optimizing your web pages within your platform to improve your website’s Google rankings. This strategy includes publishing unique and relevant content, optimizing headlines, images, and HTML tags such as title tags, meta tags, and headers. It also includes improving your website’s speed, making sure it’s mobile responsive, and checking its domain authority level.

So why is On-Page Optimization important? It’s because it helps search engines like Google understand your website and its content. This way, Google can identify whether your website is relevant to a search user’s query. If it is, your website is more likely to show on top of Google’s organic search results. In fact, according to SmallBizGenius.net, 70% to 80% of search users are more likely to ignore paid ads. This means more traffic and leads without spending money on advertising.

Blogging

Blogging is the process of publishing content that features your business,  your brand, products, or services. But most importantly, blogging is an SEO technique that can be used to boost your SEO. By consistently publishing blog posts, you offer Google new content to index because their algorithm is built to prefer updated and relevant content over old ones. Blogging also allows you to improve your internal linking, which is an essential part of link building.

And if your blog delivers quality content, other websites can link back to yours. This can help boost your link building strategy and help Google see your website as authoritative and trustworthy. In fact, according to HubSpot, they found that businesses that have a blog on their website have 97% more inbound links compared to those without one.

Link Building

Link Building is an SEO technique that requires you to acquire hyperlinks or backlinks referring to your website. There are two types, internal links, and external links. Internal links are the hyperlinks created within your website — for example, linking your website’s homepage from your blog. On the other hand, external links are hyperlinks coming from other websites. For link building to work, it must be from websites relevant to your brand.

But why is link building important in ranking your website? Link building is one of the crucial factors that can affect a website’s ranking. According to Google, links and content are two of the most important ranking factors to determine which websites would show on top of their search results. This means that the more quality links your website has over your competitors, the more likely you will show up on the first page of Google’s SERP.

Business Listing

Business listings play a crucial role in building your brand’s reputation and rankings, especially when it comes to local SEO. These business listings sites allow you to share your business’ important information, including phone number, address, and website URL. You can also add your business category, products, and services depending on the business listing site. These business citations can help your website rank well not only in organic search results but also in Google’s local listing results.

So how can business listings help your ranking in Google? 79% of customers are likely to research online about the business before purchasing a product or subscribing to a business. If your brand has a Google My Business listing, it is most likely to show up on Google’s first page, making your brand trustworthy.

Social Media Marketing

Over 3 billion people in the world use social media. And most of these users spend an average of three hours every day on these social media networks. This is why it makes the perfect market to reach out to potential customers. And not only that, social media is one of the factors considered by Google to know if a website or brand is trustworthy. Social media pages also show in Google’s search results.

And when it comes to statistics, Oberlo says that 73% of marketers believe that social media is effective for their business. At the same time, 71% of consumers who have a positive experience with a brand on social media will recommend them to their family and friends — which becomes a form of word-of-mouth marketing.

Video Marketing

Video marketing is starting to become the most popular form of marketing. And why, to begin with, 62% of Google universal searches now include videos. Google is placing more emphasis on video by presenting them higher and more frequently in their search results. According to Forrester Research, videos are now 50 times more likely to get organic page ranks in Google than text results.

Video search results also have a higher click-through-rate than text-based content. Using video marketing also gives you a chance to get your message across to your potential customers other than blog posts or email marketing. And on top of that, videos are more engaging than other visual forms of marketing.

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Ranking on Google’s search result page will not only help your traffic and conversion increase. It also supports your other marketing campaigns like Pay-Per-Click Marketing. But SEO requires time and effort and the right strategy to be successful.

If you need help starting your SEO campaign, then Cybertegic can help you. We are the best digital marketing company in Los Angeles, with over 15 years of experience. Our team of SEO experts knows how search engines work so that your website will appear on top of Google’s search page results. Call us to discuss your marketing plans with our consultant.

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