Believe it or not, email marketing delivers a significant return on investment (ROI). According to a study by DMA in 2019, for every $1 spent, advertisers can expect a return of $42. But to gain a result closer to that statistic, one should fully know how to start and build a successful email marketing strategy. And that’s what we’re going to cover for today’s article.
Here’s a guide on how to start an effective email marketing strategy for your business by Cybertegic, a digital marketing company in Los Angeles:
- Send your email with a purpose.
- Write content for the readers.
- Take time to build your subject line.
- Personalize your approach.
- Keep your brand intact.
- Make sure your email is mobile-responsive.
- Use a clear and striking CTA.
- Add attractive visuals.
- Test your emails.
- Measure its performance.
1 – Send your email with a purpose.
Before creating an email, you need to know its purpose first. You have to answer the question: “what do you want to achieve with this email?” Your answer will help you decide what information and content you should include in your email.
Each email you send must have a clear purpose. By using a single, strong call-to-action, your email will get a higher chance of getting a response from your subscribers. Don’t mistake asking subscribers many things through your email, as it may confuse them and prompt them to do nothing.
2 – Write content for the readers.
Similar to writing content for your website or blog, email should also be written for your readers. Take a step back and check the email you’ve just created. Will it be something that your audience will find valuable or entertaining? If not, you need to re-compose your email.
Focus on the needs of your audience, their problems, and their desires. Try to create an email that offers an answer to these things. By speaking directly about their experience, they are more likely to connect with your brand.
3 – Take time to build your subject line.
According to a study, most online users give an email subject line less than three seconds to decide whether they should open or delete it. This is why you must take time to work on your subject lines.
Create a personalized and engaging subject line that will attract readers and tempt them to open more. Another tip that can help is writing short subject lines as they work best to achieve better open rates.
4 – Personalize your approach.
According to a report from KO Marketing, 70% of brands that use personalization attain 200% ROI and more from their marketing efforts. So your email’s content should be built to match the buyer’s persona, demographics, and even the stage of their purchasing journey.
If a user subscribes to your newsletter, send a welcome email that offers something valuable to their needs. Doing so helps your brand become memorable, and they are likely to interact with your emails in the future.
5 – Keep your brand intact.
When sending emails to your subscribers, keep in mind that you need to keep your brand’s voice and personality intact. Before hitting the send button, run through your email and make sure that it follows your brand guidelines. While sending regular emails will help your brand remain in their minds, brand consistency will help you deliver your message strong.
6 – Make sure your email is mobile-responsive.
According to a study by SalesForce, 63% of US consumers delete emails that they can’t open on their mobile phones. So make sure that your emails are mobile-responsive. Use a template that mobile users will be able to read and click on your call-to-action. Search for a responsive email design as this will help you reach readers on any browser or device so that your email marketing won’t go to waste.
7 – Use a clear and striking CTA.
The best way to ensure that your email marketing will drive conversions is to include a striking and clear CTA. Creating an email with a strategically placed CTA button with quality content will bring success to your marketing campaign.
Try to experiment with different colors and phrasing on your CTA. Instead of using a phrase such as “Click here,” try to use words like “Download Now” or “Get Discount.”
8 – Add attractive visuals.
Visuals make your email more attractive and appealing to your subscribers. Humans can process visual info faster than text. Create custom graphics to make your message and brand more memorable for readers. Make sure to include your brand colors, icons, and styles. Don’t be afraid to experiment with visuals, and try to use animated images if possible. You can also include leads going to videos to offer them something interacting and engaging than just images.
9 – Test your emails.
To create an effective and successful email campaign, A/B testing will help you understand what kind of campaign works best. It will also help you improve your email content in the future. The more you test your email campaign, the easier it will be for you to construct an email with better content, which results in a higher response rate and conversion.
10 – Measure its performance.
You can only know if your email marketing is working or not by measuring its performance. Email marketing tools have analytics and reporting features that will help you measure the performance of each email you’re sending. This will help you test your emails to see which campaign delivers the best results.
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