Research from Litmus.com found out that for every $1 marketers spend on email marketing, they can expect an average return of $36. And for businesses in retail, e-commerce, or consumer goods, the ROI for every $1 is estimated to be $45. That’s a high return rate compared to other forms of digital marketing. However, you need to apply the right strategies for your email marketing campaign to get that estimated ROI. And this is exactly what our article for today is about.
Here’s how you can use email marketing to drive more sales to your business from the best digital marketing company in Los Angeles:
- Create a compelling subject line.
- Create an email body that engages your audience.
- Add an eye-catching Call-to-Action (CTA).
- Use email marketing automation.
- Use email personalization.
- Apply email list segmentation.
1 – Create a compelling subject line.
According to a report from Convince & Convert, 35% of email recipients open their email based on the subject line alone. This is why you need to start with a compelling and engaging subject line. When creating a subject line, always think about how it will push your customers to open your email and check the details. This is the first step you need to take to increase your business revenue through email marketing.
One effective tip is to create a subject line that speaks to your reader on a personal level. In an infographic published by Social Media Today, applying personalization in your subject line can increase your open rate. A personalized subject line brings a 65% growth in their open rate in the travel industry alone.
2 – Create an email body that engages your audience.
Once those people open your email, you need to engage them with your content. And while there is no specific rule for how many words you can write in an email, an article published by The Atlantic stated that the best responses are found on emails with only 50 to 125 words. However, the results may vary depending on the kind of content you’re offering and the industry you’re in. The general idea here is to write a short and concise message that tells your subscribers what you want them to know.
When writing content for an email, make it easier to read and scan. Always write content with relevant information. If you want to share long-form content, post it on your blog or a landing page instead of emailing it. Use the link to the page on your email and only write a snippet or preview of the entire content. This prevents your subscribers from getting overwhelmed with your email’s content and encourages them to check the content on your website, bringing in traffic.
3 – Add an eye-catching Call-to-Action (CTA).
CTA or Call-to-Action is very important for any marketing material. According to experts, emails that use the CTA button can increase click-through rates by 28%. But regardless of what action you want your subscribers to take in your email, your CTA has to be prominent in the content’s body. It should also be purpose-driven and relevant to your content copy. And this means taking your time to write the right message for your email.
You also need to consider how your CTA is going to look in your email. While a link in the text may be sufficient for most marketers, a CTA button can drive more click-through rates and conversions. Create a CTA with a contrasting color to get the reader’s attention right away.
And as stated earlier, your CTA should always have a clear purpose. Think of your marketing goal for the specific email marketing campaign, and create your CTA phrase out of that goal. For example, if your email introduces a new product, your CTA could be “Check Out Product” or “Buy It Now.”
4 – Use email marketing automation.
If you want your email marketing to bring in revenue, you must be consistent. That means sending emails for your new products, promos, giveaways, events, and new subscribers. While it seems to be a lot of work, you can easily do it by email marketing automation. It helps make your email marketing strategy more efficient, thus improving your email performance and ROI.
Using an automated email campaign will also give you more time to optimize your emails. It will also be easier for you to remarket to your site visitors or people who have purchased from your store using an automated email campaign.
One of the best ways to use email marketing automation is to recapture the leads and sales from abandoned cart emails. According to studies, abandoned cart emails that are sent within an hour to users who left your website have a conversion rate of 6.33%.
5 – Use email personalization.
In a survey conducted in 2021, Linkedin reported that 63% of consumers stated that they never respond to non-personalized emails. This shows the importance of personalization in email marketing. In fact, marketers see a 20% increase in their sales revenue when sending personalized email campaigns.
You can start personalizing your email by including the subscriber’s name on your email subject. Applying this tip alone can increase your email open rates by 26%. Another tip for personalizing your email is by including a personalized video. According to reports, including a personalized video in your email campaign can increase click-through rates by up to 200%.
Personalization is more than just telling your customers that you know them. It is all about connection. In fact, 73% of online consumers say they would rather buy from online retailers that use personal information to deliver them a relevant shopping experience. You can apply them in creating a personalized email campaign. Instead of just sending the same email to all of your subscribers, send them an email based on their industry, sales history, or sales process.
6 – Apply email list segmentation.
For a more efficient email marketing campaign through personalization, you need to use email list segmentation. This is a method that marketers use to send highly targeted emails by dividing their subscribers’ lists into smaller groups. This way, you can create email marketing content for a specific group of subscribers.
There are email service providers that let you segment your lists, such as SendinBlue or Zoho. You can then segment your subscribers depending on their sales history, industry, preferences, location, or interests. Dividing your subscribers into segments may depend on your industry or target audience.
For example, if you have an online pet store, segment your subscribers depending on their own pet. This way, you can send dog owners emails that feature your best-selling chew toys or dog food. As for cat owners, you can send them emails that feature cat toys, litter boxes, or scratching posts. Doing so increases your click-through rate and the conversion rate as you send them exactly the products they need.
