As a trusted digital marketing company in Los Angeles, we always tell our clients the importance of content marketing. But can one use content to increase their conversion and sales? Yes, it is possible. You only need to create content designed to increase conversion.
Here are six tips on how to write content that can convert visitors into possible leads:
Create engaging content.
People are likely to read blog posts with engaging content. You can create tools like Google Trends and Buzzsumo to know which topics trend within your target audience. This way, you will be able to create content that users find interesting.
Identify your target audience and their needs.
Aside from knowing which topics you should write, you should first know who your target audience is. Identify who you are writing for and know which content they need by researching the questions they ask online. This way, you will be able to cater and answer their questions through your content.
Keep the content concise but powerful.
Create powerful content that can deliver what your target audience is looking for. It should be highly relevant to your industry and should add value. Also, make sure that you make your content easily shareable to reach more audiences. Keep it concise, and don’t forget to add a powerful call-to-action.
Use visual elements to make your content more interesting.
Online users love content with visual elements, whether videos or images. This will increase engagement and conversion and makes your content more interesting and easier to consume. You can also use photos to explain your content more thoroughly.
Build relationships through your content.
Creating content aims to invite search users to know your brand and build relationships with them. So that every time they are going to look for something related to your brand, they will go straight to your website or blog.
Share customer testimonials.
Google prefers user-generated content, which is why reviews and customer testimonials are considered factors in your organic ranking. Besides that, reviews also help build trust and increase a buyer’s confidence in choosing your product. So share your customer testimonials, and thank your loyal customers for leaving reviews on your listings or website.
