Good content is vital for getting the right leads and right customers to your website. However, writing quality content isn’t as easy as you think. You need to follow the basic standards to write content that is relevant and of quality.
Here are tips to guide you on how to write good content for your website as listed by a trusted digital marketing company in Los Angeles, Cybertegic:
1 – Provide solutions.
Businesses work because they can deliver a product or service that can solve one’s problem. And this is one of the basic things you should provide in your content. Write about your product or service as solutions to problems. Your articles should also mention the benefits and advantages of what you offer and how they can make their lives easier.
2 – Identify your target audience.
Who are your customers? Are they mostly female or male? How old are they? Study your demographics, and write content that talks to them. Your customers should be able to relate to your content to find it engaging and interesting.
3 – Do your keyword research.
Keyword research is vital to lead the right customers to your website. Remember that you need to consider the relevancy, search volume, intent, and keyword difficulty. Using the right keywords will make your content marketing campaign effective.
4 – Include call-to-action.
Call-to-action is vital to any campaign, be it pay-per-click marketing or content marketing, to guide your customers to take the action you want. Call-to-action includes phrases such as “Subscribe Now,” “Check this Product,” or “Get Quote.” Just make sure that when adding a call-to-action, it won’t sound like clickbait.
5 – Check spelling and grammar.
According to researchers online, typos and wrong grammar on a landing page increase the bounce rate by 85%. These errors also reduce the time on the user’s site by 8%. So make sure to check the spelling of your content as well as the grammar. You can use online tools such as Grammarly for this.
6 – Add visuals.
Visuals are crucial in getting the attention of online users. They are also likely to stay on your website longer if your landing page has a video. According to EyeViewDigital.com, including a video on your landing page can increase your conversions by 80%.
7 – Keep it fresh.
Google loves fresh content — it is likely to rank websites that are continuously updated on its search results. So if you have good website content, getting good views and comments is not enough. You need to always keep it up-to-date.
